Australasian Leisure Management
Nov 6, 2016

Premier Rides ships unique attraction to Qatar

An immersive dark-ride experience that will feature a dramatic reverse magnetic launch through the roof of a building that then soars to a height of nearly 60 metres, followed by a thrilling coaster experience is ready to become reality in Qatar’s capital city Doha as US-based roller coaster design and manufacturing firm Premier Rides’ first shipment of US fabricated steel roller coaster track for their newest one-of-a-kind signature magnetic launch coaster is shipping to Qatar.

Premier Rides has partnered with Qatar’s leading developer, Halul Real Estate Investment Company, to develop a cutting-edge product with an unforgettable experience for riders. The attraction will be part of Doha Oasis, a stunning mixed use development that offers a high end residential opportunity, a retail complex, an exclusive 7-star high-rise hotel tower and a world-class indoor theme park. With the engineering and fabrication processes for the ride now complete, both companies are delighted that the exporting process has officially begun. Premier estimates a total of approximately 100 shipments will be made over the next two months.

Commenting on the ride’s innovation Premier Rides President Jim Seay stated “we are extremely honored to be part of Halul Real Estate Investment Company’s vision for a world class development featuring a stunning, iconic 60 metre tall, fully-enclosed roller coaster tower that will allow riders a spectacular view of the city while remaining in a controlled climate setting.

“Halul’s project will be a showcase in the run up to the 2022 World Cup and demonstrates their commitment to provide an unparalleled guest experience that is second to none.”

The attraction, with its closely-guarded, highly secret theme, will be the tallest and largest thrill ride in Qatar, and one of the tallest in all of the Middle East.

It is a custom special-effects ride that combines an immersive dark ride, magnetic drive technology, high-speed switches and a highly dynamic ride experience into a multi-sensory thrill ride unlike any other attraction built to date.

Halul Real Estate Investment Company Project Director Hasan Abu Rub added “the entertainment component of the complex will be first-class.

“We wanted a signature ride that would have a global impact and we are pleased to partner with Premier Rides.

“Premier’s innovation and quality is evident in their work with other clients such as Revenge of the Mummy™ for Universal Studios. Together we will create for our valued visitors a one-of-a-kind world class attraction.”

For more information go to www.premier-rides.com

14th July 2016 - CREATIVE CONCEPTS TO DRIVE MILLIONS OF GUESTS TO UAE THEME PARKS

25th March 2013 - PREMIER RIDES TO SERVICE OCEAN PARK ATTRACTIONS

12th May 2012 - QATAR TO INVEST $17 BILLION IN TOURISM

19th January 2012 - PREMIER RIDES TO DESIGN WORLD’S TALLEST INDOOR ROLLERCOASTER

Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.