Polygiene partners with KVRA to develop multiple-use and environment-friendly jiu-jitsu apparel

Polygiene®, the global leader in branded ‘stays fresh technologies’, has partnered with Brazilian brand KVRA - a market leader in the jiu-jitsu and MMA arena - to become the first company in the world to offer jiu-jitsu gis treated with Polygiene Stays Fresh® technology enabling an extension of the life of apparel while enhancing the user experience. The Polygiene Stays Fresh® technology also removes the need to launder the gi after every use - saving water and making the apparel environment-friendly.

KVRA, which is currently looking to expand beyond its domestic Brazilian market, has expressed its excitement about working with Polygiene on the new innovation.

KVRA has launched a focused collection called ‘Ashes of Creation’ with Polygiene that is now on the market. This will be a pilot project and will lead to orders of potentially 5,000 gis annually, as well as the potential use of the technology in its other collections of clothes for mixed martial arts (MMA) and Crossfit.

The gi, also known as a kimono, is the traditional uniform for jiu-jitsu, a popular martial art in many countries, including Brazil. It is made from a thick fabric, and the wearer tends to sweat heavily when performing. A typical gi can take as long as two days to dry after being in the laundry, leading many users to purchase two or three so they can be wearing one while the other is being washed and dried.

KVRA believes that thanks to Polygiene technology, all this can change, and athletes will be able to use the same gi multiple times, meaning they only need to invest in one and can therefore upgrade to a more premium garment.

Polygiene Stays Fresh technology provides odour control by inhibiting the growth of odour-causing bacteria and stops the odour at the source, for the life of the garment. It therefore reduces the number of times a product needs to be washed, saving energy, time and money.

A number of jiu-jitsu athletes have tested the new gis and were highly impressed with the impact of Polygiene technology on the garment.

Marketing and E-Commerce Coordinator Alexandre Dini who is also an avid jiu-jitsu and CrossFitter shares “we believe that we have the same main purpose: to offer a new and good experience to our customers, showing them that we can use more for more time. We love to offer unique experiences, so being the first brand to develop the first gi with Polygiene Stays Fresh technology in the whole world will be one of the best experiences for our customers.”

Dini continues “they can now use the same gi more than once. This will add value to our products, bring new opportunities and help the environment. Once we are bringing a fresh type of gi, which doesn’t need laundering after every use, it means we are being responsible with our planet and looking for new ways to help our customers.” 

Polygiene Chief Executive, Ulrika Björk adds “working together with KVRA makes total sense and we are excited to be a part of the movement to extend the life of apparel and enhance the user experience. The combination of KVRA and Polygiene will be a game-changer for those using these gis and we couldn’t be more excited to be part of the first-in-the-world launch of this collection and the opportunity this brings to this sport as well as karate, judo and taekwondo going forward.”

For more information on the collection, visit www.kvrastore.com/. For more information on Polygiene Stays Fresh technologies, visit www.polygiene.com.br