Oztix marks 18th birthday with rebrand and website relaunch

Australia's largest independent ticketing company, Oztix, has today marked its 18th birthday by launching new branding and website - including the smartest personalised event recommendation service in the market.

Pre COVID, Oztix sold over 2.5 million tickets per year and when the pandemic hit, it created a significant period of stress, uncertainty, and loss of revenue for the company and team.

While being really busy not making money, Oztix took the time to implement some of the most significant work and improvements in the company's history - emerging stable, streamlined and ready to serve.

Launching today is the Oztix smart homepage, an Australian ticket industry first. Driven by a cutting-edge proprietary recommendation engine and fuelled by Oztix’ customer profile data, the AI technology creates an entirely unique browsing experience for each user. With 18 years of enriched consumer information, algorithmic learning and purchase and browser interaction data, the new homepage serves up a highly personalised browsing experience, while doubling as a market leading promotional channel.

Similar to accessing a well-used Spotify or Netflix account, the Oztix smart homepage will provide its customers with a reliable, personalised gig guide. Every time the website is used the recommendation engine gets more info to become smarter. Those wanting an even more tailored experience can add further information to boost recommendations such as location, favourite artists, or categories of events.

Modelled from the company's recommendation email engine, which, when launched, saw a four-fold increase in ticket conversions, the Oztix team have applied this proven technology to the browsing environment. Beta testing has already seen incredible results.

Since the beginning of 2021, Oztix has made significant improvements to its comprehensive feature set. Their client-facing reporting platform now allows promoters to easily compare ticket sales across their events.

Clients now have the ability to split settlements, ask customers tailored questions during the purchase process and to easily bundle products with tickets. In an effort to create more flexible purchasing options to its customers, Oztix has also recently finished full integration with Aussie start-up and market leading ticket resale service Tixel, as well as fellow Aussie success story, Zip Pay.

For Oztix co-founder Stuart Field, COVID represented a make-or-break opportunity for the company. He explains “COVID saw us close to losing everything, but it has ended up being a blessing in disguise. We are now a much stronger, more resilient business who spent the down time developing new innovative technology and refining our processes, so we are able to meet client demands coming out the other side.'”

Co-founder Brian Chladil believes the company's local roots and ability to adapt are testament to its survival, noting "Oztix is unique in that we are the only independently owned and the only Australian owned full-service ticket company. Our national reach gives us strength and scale, but we remain small enough to react and move fast. We used our COVID time to advance and evolve and we are now leaner, fighting fit and raring to go.”

Click here to contact Oztix via their entry in the Australasian Leisure Management Supplier Directory.

Images: Oztix's news website (top and middle) and compnay co-founders Stu Field and Brian Chladil (below).