Optus deploys beacon network to enhance fan experiences at new Perth stadium

Optus has installed over 1200 Bluetooth beacons at the Optus Stadium in Perth, which it will use to help people find their seats and make use of amenities.

The beacons are used in conjunction with the recently enhanced Optus Stadium app, with the technology also providing real-time data and analytics to stadium management, “ensuring they can tailor service offerings, improve amenities and notify visitors of any unplanned interruption to services”.

Optus’ Director of Sponsorship and Retail Marketing Ben Lawless-Jennings said in a statement that the beacons and app would “direct fans to their seat section, assist them to navigate to amenities, or find food and beverage outlets”.

The system could also send “geo-targeted alerts” to fans to inform them of “special offers or let them know of important service or event information”.

In addition, an integration with VenuesLive meant the app could be used by fans to order food from their seats.

Stadium Chief Executive Mike McKenna advised "Optus Stadium has 51 retail food and beverage outlets and over 1500 bathrooms.

“This app will assist directing fans to their preferred amenities so that any time away from watching the action on the playing surface is minimised.”

Images: Perth's Optus Stadium hosting Chelsea FC (top) and F&B outlets at the venue (below).