Ocean Park promotes Vivian Lee to top marketing role

Hong Kong theme park Ocean Park has promoted Marketing Director Vivian Lee to Executive Director of Sales and Marketing, replacing Paul Pei who moves to a new role in Ocean Park's new hotel and hospitality division.

Having spent more than 14 years at Ocean Park, Lee will now oversee all sales, marketing and public affairs for Ocean Park. She.

The promotion comes after Pei transferred to head up the new hotel and hospitality division, which is established for the theme park's first hotel complex set to open by 2017.

Lee explained "Ocean Park has been doing very well in the last 10 years (but) to sustain the success and lead the sales and marketing team to grow the company further (will be) challenging.

"There are questions that I have to find answers all the time. For example, how to create more reasons for our potential customers to visit again; how to create memorable guest experiences using new technology; and how to continue differentiate our brand from competition."