Northern Territory Forum aims to promote sustainable cruise tourism

With a record 113 cruise ships having docked in Darwin during the 2024/25 cruise season, bringing in 80,000 passengers from around the globe in its biggest season yet, a cruise forum is being held in Darwin aimed at promoting sustainable cruise tourism in the region.

The Northern Territory Government, in partnership with Tourism Top End, will host the 2025 Northern Territory Cruise Forum on Tuesday, 13th May at the Darwin Port Cruise Ship Terminal.

The forum will aim to connect land and sea activities to attract cruise ships, support local businesses and promote sustainable cruise tourism in the region.

The NT Government has welcomed a milestone in Northern Territory tourism, marking a record-breaking cruise ship season.

The last large cruise ship of the season, ‘Crown Princess,’ docked in Darwin this morning, bringing almost 3000 passengers to Top End shores.

NT Minister for Tourism and Hospitality Marie-Clare Boothby emphasised the importance of the cruise industry to the Territory economy, providing a welcome boost to local businesses during the off-peak and shoulder season.

Minister Boothby noted “The influx of cruise passengers offers great support for our community, from local tour operators and hospitality venues to retailers and cultural attractions.

“The cruise industry provides real, tangible outcomes with its $181 million contribution and 527 local jobs.

"Our tourism operators and retailers always welcome these visitors with open arms and show them what a wonderful place the Northern Territory is.”

A survey of passengers from 13 ships during the 2024–25 season found 91% were satisfied with their visit to Darwin and the NT, 61% shopped in Darwin city while docked, and more than a third dined at a restaurant.

Darwin continues to grow as Australia’s northern gateway, becoming an increasingly popular stop for cruise ships enroute to South-East Asia, or navigating around Australia and the South Pacific.

Minister Boothby added “whether visitors are exploring the city, seeing the jumping crocodiles or visiting one of our parks, cruise ships are a great opportunity to explore everything the Top End has to offer and experience our great Territory lifestyle."

With the season for large cruise ships ended, attention turns to the expedition ship sector, a drawcard for small-group travel. Sixty expedition ships are expected to stop Darwin between now and the end of the year, carrying more than 11,000 passengers.

“Expedition cruises are a great way for people looking to explore our more remote regions and experience a more tailored Northern Territory adventure,” shared Minister Boothby.

“With passengers embarking and disembarking in Darwin, there is continued opportunity for pre and post cruise touring, which helps boost the regional economy by spreading visitors to nearby areas.”

Minister Boothby said tourism was a key pillar of the NT Government’s plan to rebuild the Northern Territory economy, and the cruise industry played a vital role.

Samantha Bennett, General Manager of Tourism Top End enthused “we are thrilled to have contributed to the thriving cruise arrivals into Darwin. The ships are here in our traditional low season and bring much-welcomed visitors."

"Tourism, hospitality and retail all benefit from the cruise ship market. The visitors' centre role is to provide a warm local welcome, maximise the economic benefit and enhance visitor experiences for cruise passengers.

"We also play an important role in growing the commercial partnerships between members and cruise operators. We provide a taste of what the Top End has to offer, and we pride ourselves in inspiring passengers to return, stay longer and explore our beautiful regions. “

The 2025 Northern Territory Cruise Forum on Tuesday, 13th May at the Darwin Port Cruise Ship Terminal is free to attend but registration is essential via the website.