New Zealand tourism spending on the rise

Total spending in New Zealand tourism is as strong as pre-pandemic levels, with Tourism Industry Aotearoa suggesting that this bodes well for the economy as the industry heads into its second summer of recovery.

The Monthly Regional Tourism Estimates (MRTEs) from New Zealand’s Ministry, Business, Innovation and Employment (MBIE) shows that $30 billion was spent by both international and domestic visitors in the year to September 2023, up $6.6 billion on the year earlier (year ending September 2022).

In the same period pre-Covid, total spending was $30.1 billion.

Advising that the spending data shows the tourism industry is strongly recovering, but also that the contribution of the industry was far reaching, Tourism Industry Aotearoa Chief Executive, Rebecca Ingram stated “the contribution of visitors makes a difference to communities right across the country. It’s a signal of coffees being drunk, experiences being enjoyed and valuable employment in regions.”

While total tourism spending is positive, international tourism spending is still recovering, at just over 76% of the level in 2019.

International visitors in the year to September 2023 spent $9.3 billion, $5.9 billion more than 2022 but less than the $12.2 billion they spent over the same period in 2019.

Domestic visitors, on the other hand, spent $20.7 billion in the year to September, up $731 million on 2022 and stronger than the $17.9b they spent in 2019.

The MRTE figures are a valuable data set which was stopped during the Covid-19 period. The reinstated MRTE fills the gap over the Covid-19 period up to the current September 2023 release.

Noting that the importance of tourism to New Zealand meant that good data was vital, Ingram added “the MRTEs provide reliable indicator data on how tourism spending is going across the country, allowing regions to track progress over time and to understand their tourism customers.

“Quality data is vital for building this understanding, and the MRTEs are an important part of the mix, so we welcome their return.”

Based on analysis of a vast number of electronic card transactions, the MRTEs are produced for MBIE by Data Ventures, a Stats NZ subsidiary.

Click here to access the latest data and research on the MBIE website.

Image: Rebecca Ingram.