New Zealand Government invests $3 million in Lions Tour showcase

The New Zealand Government is investing $3 million via the Major Events Development Fund to showcase the nation’s culture, arts, innovation and hospitality during the 2017 British and Irish Lions tour.

New Zealand Economic Development Minister Steven Joyce explains “this investment will help New Zealand and the seven host regions to showcase what the country has to offer and to capitalise on the expected 20,000 international visitors.

“The Major Events Funding will ensure we’re well positioned for the Lions Series. Host regions will be able to showcase their attractions and industries, as well as receive the direct economic boost the matches will provide.

“The economic benefits to New Zealand when the British & Irish Lions last toured here in 2005 were considerable. Ticket sales totalled 355,000 and there were over 431,000 international visitor bed nights. There was also an estimated local television audience of over 3.5 million for the three tests.”

New Zealand Sport and Recreation Minister Jonathan Coleman added “pPreparations are well underway for next year’s Series which will be the 12th Lions tour to New Zealand. It’s shaping up to be the biggest sporting event since we hosted the Rugby World Cup in 2011.

“The Government’s investment will also contribute to fanzones to enable the public to celebrate the Series and showcase our passion for rugby, which will further enhance New Zealand’s reputation as a major event destination.

“On the back of last year’s successful ICC Cricket World Cup and FIFA Under 20 World Cup, the Lions Series is another great opportunity for New Zealand to show that we’re an excellent host of major international sporting events.”

The DHL New Zealand Lions Series takes place from 3rd June to 8th July 2017, and will see the British and Irish Lions play 10 matches against New Zealand opposition in seven host cities, including three test matches.

The British & Irish Lions is a rugby union team selected from players eligible for any of the national sides of England, Ireland, Scotland and Wales.

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