Australasian Leisure Management
May 8, 2025

New Soak Bathhouse Alexandria becomes brand’s latest urban wellness oasis

By Karen Sweaney

Soak Bathhouse has this week unveiled their latest urban spa with the opening of a 700 square metre location in the Sydney suburb of Alexandria.

The brand's third location, adding to its existing bathhouses on the Gold Coast and in Brisbane, the property joins facilities under development in Melbourne’s South Yarra and Sydney’s Bondi Junction - each due to open by the end of 2024.

Tapping into the global interest in communal bathing and social wellness each of the business' bathhouses provides access to nature-inspired communal bathing facilities designed to foster connection, alongside a selection of private wellness treatments.

Located only 4km from Sydney’s central business district, Soak Alexandria is part of the $230 million Bourke & Bowden mixed-use development.

Aiming to create a portfolio of urban oases to make wellness easy, accessible and affordable, husband-and-wife duo Alexis and Niki Dean launched their flagship location in November 2020 on the Gold Coast in Queensland, which was later joined by a rooftop day spa in Brisbane’s West End in 2022.

Introducing Soak Alexandria, Alexis Dean explains "in today’s fast-paced world when more Australians are experiencing stress and burnout, we need wellness more than ever.

“We’re thrilled to bring Soak to Alexandria, offering Sydneysiders the chance to escape, unwind and recharge in one of the most vibrant locations in the city.”

Soak Alexandria offers magnesium-infused mineral bathing pools, cold plunges, saunas and steam rooms, outdoor showers, a spa garden, a cedarwood sauna, relaxation spaces and changing rooms.

At its other locations, guests can choose a selection of private wellness treatments, including full-body massages, individual infrared sauna journeys, meditation sessions and LED red light facials.

Soak also hosts regular events including meditation sessions and Soak and Sound evenings where guests relax in hydro facilities while enjoying live music from local musicians.

Alexis Dean adds “we create a tranquil and beautiful natural environment in all of our urban locations, from the colour scheme to the finishes, we’ve brought in all of the natural materials so guests get that connection to nature which helps with that real sense of relaxation.

“Soak is a place you can come every day, every week or every month and start to build wellness routines into your life because that’s how you create meaningful change.”

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