New partnership to see renaming of Hamilton’s Claudelands Arena

A new partnership between Hamilton City Council and a local business will see the 6000-seat Claudelands Arena renamed as the Globox Arena later this year.

Set to commence in September, the agreement means media company Globox hold the naming rights to Claudelands Arena for at least five years, with the option to extend the arrangement for another five years in 2026.

Hamilton City Economic Development Committee Chair Councillor Ryan Hamilton said the commercial partnership aligns with Council’s vision of shaping a fun city with lots to do, advising “it’s fantastic news for Hamilton Kirikiriroa. While the arena remains completely Council-owned and managed, this sponsorship will help us offset expenses, attract new events to our city, and enhance the event experience at H3 venues.”

While the financial details of the agreement remain confidential, Hamilton said the the partnership is a win for both parties, Hamilton noted “Globox is a well-respected local business, which makes this a great fit for Council. It will be a fast and exciting transition - in a few short months we’ll all be calling the venue Globox Arena.”

Globox Founder Allan Nicholson said the partnership between Globox and Claudelands is an opportunity for Globox to show its continued support for Hamilton.

Nicholson added “with discussions in place prior to the COVID-19 lockdown, I am excited to see the partnership come to life.”

Globox is a cutting-edge Digital Out of Home (DOOH) media company. With national roll out plans in place, Globox digital billboards will become familiar in cities and towns across New Zealand, creating a powerful Hamilton connection when Kiwis visit Globox Arena.

Council’s General Manager of Venues, Tourism and Major Events Sean Murray said the arena’s marketing and promotional material will change to feature the Globox brand over the next few months.

Murray went on to say “this is a new and exciting opportunity for our team at H3. Big events are key to attracting visitors to Hamilton and this partnership will keep us moving from strength to strength.”

With FMG Stadium Waikato - Hamilton’s international rugby ground - already holding a naming rights sponsor, the Council remains open to exploring naming rights opportunities for Seddon Park, if an organisation’s values and aspirations for the city align.