New Managing Director to head Infront Pan-Asia

Wanda Sports Group subsidiary Infront has today announced that David Nivell is to take on the role of Infront Pan-Asia Managing Director.

Nivelle, currently Director at FIBA Marketing in Switzerland, will replace Ian Mathie who has decided to leave Infront to pursue a new challenge.

The management transition is scheduled for the beginning of the third quarter of the year, during which time Mathie will continue to lead Infront Pan-Asia supported by Julien Ternisien, Senior Vice-President Summer Sports and Chairman of the Infront Pan-Asia Steering Committee.

Announcing the change, Infront President and Chief Executive Philippe Blatter advised “Ian’s leadership and personal commitment have been instrumental in the development of our operations in Singapore and in ensuring our clients’ success there. I would like to thank Ian sincerely for his valuable contribution during his tenure and wish him all the very best for his next endeavours.

“David brings a wealth of experience in the field of commercial development, general management as well as a significant track record and network in Asian sports business. In his role at FIBA Marketing, the strategic partnership venture between FIBA and Infront, David significantly contributed to the successful delivery of the FIBA World Cup 2019, which featured a record number of Global Partners for FIBA. He will ensure the continuity of our operations at Infront Pan-Asia and in addition to pursuing business development initiatives in South East Asia, David will continue to be available to the successful FIBA Marketing partnership in this key region for basketball."

Mathie added “I have enjoyed a very successful period leading Infront Pan-Asia during a crucial phase of development of the sports industry in Asia. After seven years of growing the business and following major achievements such as securing the partnership with the BWF, I feel that now is the right time to embrace new professional challenges. I would like to thank my excellent team and all my Infront colleagues for being part of this wonderful journey.”

The continuity and growth of Infront’s unique and successful partnership with FIBA is additionally enforced by the joint decision to appoint Andreas Biffiger (currently Head of Basketball at Infront) as Director of FIBA Marketing.