NBL announces extension of Mitsubishi sponsorship

Mitsubishi Motors Australia will continue as the NBL’s Major Partner and Official Vehicle Partner after a new deal was agreed that will extend the sponsorship through to the end of the competition’s 2027/28 season.

The new deal strengthens the already strong connection between the two brands.

Mitsubishi Motors Australia was a major partner of basketball and the NBL for nine years, beginning in the early 1990s, and returned as a Major Partner of the NBL in 2023. Since then, the award-winning car manufacturer has played a key role in helping the league drive significant growth across the basketball landscape.

Announcing the sponsorship extension, NBL Chief Executive, David Stevenson stated “we are thrilled to have Mitsubishi Motors Australia extend the partnership for another three years.

“Mitsubishi Motors’ continued support and long legacy with the NBL has led to significant gains on and off the court and we look forward to that continuing well into the future. Together we have helped connect and engage with fans existing and new, and we know there are even bigger and better things to come.

“Two of the most important aspects of the NBL are a commitment to families through community engagement and innovative thinking pushing the limits on what we can achieve, and we share those priorities with Mitsubishi Motors, which is a key pillar in driving the partnership forward.

“We are experiencing unprecedented growth in TV viewership, attendances and digital engagement. As we celebrate all those achievements and many others, we acknowledge we wouldn’t be in this position without the incredible support of global powerhouse brands like Mitsubishi Motors.”

Mitsubishi Motors Australia is part of Japan’s Mitsubishi Motors Corporation.

Image credit: NBL.