Australasian Leisure Management
Nov 30, 2017

Movie World ends locker hire fees on Superman Escape ride

Management at Warner Bros. Movie World have this week ended charging guests one-hour locker hire fees when riding the Superman Escape rollercoaster.

With the ride’s force and placement over open pathways, the Gold Coast theme park has strictly enforced a no-loose-items policy since the ride opened in 2005.

However, unlike other Movie World rides which allowed guest to place loose items in bins, because of Superman Escape's separate load and unload platforms and multiple train operations, management opted instead for lockers outside the ride.

However, charging guests $1 for 60 minutes from when the ride first opened generated considerable negative feedback and was a stark contrast to similar locker systems in theme parks around the world where such locker hire was free.

Village Roadshow Theme Parks initially dismissed complaints by noting that the lockers were managed by an external operator and this revenue went to the installation and management of the system. Village Roadshow subsequently acquired the locker hire operations increasing the price to $2.

Always perceived a negative part of the Movie World guest experience the lockers are now free to use for up to one hour while guests that exceed an hour will need to pay up to $8 - $2 for every additional hour - to collect their belongings.

Movie World also offers all-day lockers near the theme park entrance.

29th November 2017 - VILLAGE ROADSHOW MOVES AWAY FROM LOW COST THEME PARK PASSES

17th November 2017 - VLOCKER WINS IAAPA AWARD FOR INNOVATIVE RIDE LOCKER 

22nd September 2017 - WARNER BROS. MOVIE WORLD OPENS SOUTHERN HEMISPHERE’S LARGEST ROLLERCOASTER

19th September 2017 - VILLAGE ROADSHOW TO INSTALL ACCESSO PASSPORT TICKETING SUITE AT KEY ATTRACTIONS 

8th September 2017 - VILLAGE ROADSHOW LOOKS TO SELL GOLD COAST THEME PARK LAND 

16th March 2017 - VILLAGE ROADSHOW THEME PARKS BRINGS BACK ITS VIP MAGIC PASS

20th January 2016 - GROWING IMPORTANCE OF MEMBERSHIPS TO GOLD COAST THEME PARK REVENUE

23rd April 2013 - BIOMETRICS ENHANCE LOCKER ROOM SECURITY

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