Merging Self Esteem Brands and Orangetheory business looks for new chief executive

Following the recent announcement of their merger, fitness companies Self Esteem Brands and Orangetheory are reported to be seeking a chief executive for the combined business.

Having announced a ‘merger of equals’ on 29th February, Self Esteem Brands (SEB) and Orangetheory have commenced a search for a new chief executive of the yet to be named new entity.

The merger will see the three founders of the brands - SEB’s Dave Mortensen and Chuck Runyon and Dave Long of Orangetheory - transition to the board standing down from their executive positions and take up places among a seven-strong board of directors which will also include two directors from investor Roark Capital and the new chief executive.

As revealed to the UK's Health Club Management (HCM) this week, Long advised that Orangetheory can see demand for up to 10,000 locations globally for its concept, echoing the position of Mortensen, who told HCM in 2023 that SEB also had the goal of 10,000 locations.

Image: Chuck Runyon and Dave Mortensen of Self Esteem Brands will join Dave Long of Orangetheory on the board of the new company once a chief executive is in post. Credit: Self Esteem Brands.