Australasian Leisure Management
Apr 30, 2012

Melburnians 'Get Lost' in Southbank maze

Melbourne's Southbank played host to a giant, pop-up maze on Friday and Saturday, with locals, commuters and tourists invited to 'Get Lost' in its trails.
The maze, which was opened to the public free of charge, contains experiences and hidden surprise to give visitors a true taste of Singapore life. Activity within the maze included fortune teller readings, a bespoke graffiti, authentic Singapore food hawker-style, flower garland making and ketupat weaving.
Explaining the erection of the maze Singapore Tourism Board Regional Director, Kenneth Lim commented "the maze is a creative way to allow our Australian friends to sample what Singapore has to offer and to help dispel some of the myths and misconceptions they may have about Singapore, and show that there is so more to us than just Singapore Slings, and Chilli crab.
"We hope that Melburnians (will) realise that indeed, there is so much more Singapore has to offer as a destination."
The maze was brought to Melbourne as part of Singapore Tourism Board's 'Get Lost and Find the Real Singapore' campaing which challenges Australian perceptions of Singapore as a travel destination known mostly for Singapore Slings, Chilli crab and the air-conditioned shopping malls along Orchard Road.
For further information on the 'Get Lost' campaign, go to

http://www.yoursingapore.com/getlost

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