Melbourne Tourism Week aims to make Victoria’s capital the most visitable city in the world

An initiative of Destination Melbourne, Melbourne Tourism Week has been highlighting the Victorian capital’s visitor economy and showcasing how the city’s tourism product can be further improved.

Aiming to make Melbourne the most visitable city in the world, Melbourne Tourism Week 2017 has been celebrated under the theme of Visitability Starts With Us, recognising and celebrating the value of the city’s visitor economy and the faces behind the industry.

Running since Monday 4th September and concluding tomorrow (10th September), Melbourne Tourism Week is celebrating its 10th year and is featuring a week of professional development activity based on product knowledge, innovative ideas, networking opportunities and experiences that aim to empower participants in achieving excellence, while also reminding stakeholders of how lucky they are to work in such an exciting and progressive industry.

Destination Melbourne Chief Executive Laura Cavallo explains “Destination Melbourne facilitates Melbourne Tourism Week to ensure that the visitor industry is informed with the very latest information and developments, and is inspired to continuously deliver exceptional and inclusive visitor experiences.”

So far this week, Melbourne Tourism Week has featured the Melbourne Tourism Industry Exchange (MTIE) at the MCG on Tuesday, the MPs4 Tourism Breakfast on Wednesday and The Ideas Feast networking function on Friday.

MTIE allowed Greater Melbourne’s tourism attractions, experiences and businesses to exhibit their product to over 400 guests who are customer facing professionals working with Melbourne’s visitors while The Ideas Feast saw expert panellists examine the attraction of more high yield visitors, and how the visitor economy can collaborate to maximise every opportunity.

The visitor economy is a significant economic driver for Victoria and is a key contributor towards Melbourne’s growing economy, with more than $14.2 billion spent by international and domestic overnight visitors for the year ending March 2017.

Destination Melbourne is an independent, not-for-profit tourism organisation empowering Melbourne’s visitor industry to continually enhance the visitor experience and inspiring visitors to explore and enjoy Greater Melbourne.

For more information go to www.destination.melbourne

Image: Melbourne's Eureka Skydeck.

16th August 2017 - MELBOURNE RETAINS WORLD’S ‘MOST LIVEABLE CITY’ STATUS 

5th May 2017 - BEHIND THE SCENES IN TRANSFORMING THE ‘MOST LIVEABLE’ CITY TO THE ‘MOST VISITABLE’

19th October 2016 - LOCAL RESIDENTS A KEY DRAWCARD FOR MELBOURNE VISITATION

18th August 2016 - MELBOURNE MAINTAINS STATUS AS ‘WORLD’S MOST LIVEABLE CITY’

26th July 2016 - VICTORIA AIMS FOR $36.5 BILLION TOURISM SECTOR BY 2025

30th May 2016 - MELBOURNE CONVENTION AND EXHIBITION CENTRE TO BENEFIT FROM $205 MILLION EXPANSION 

29th April 2016 - DESTINATION MELBOURNE INTRODUCES NEW LIVE TOURISM FORUM

23rd April 2016 - VISIT VICTORIA BOARD ANNOUNCED

31st August 2015 - MELBOURNE WINS MOST LIVEABLE CITY TITLE FOR THE FIFTH YEAR RUNNING

26th My 2015 - NEW YORK PARKS COMMISSIONER CALLS FOR MORE ATTRACTIONS IN MELBOURNE’S PARKS

24th June 2014 - PLACES AND OPEN SPACES IDENTIFIED AS THE KEY TO A BETTER MELBOURNE 

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.