Melbourne Convention and Exhibition Trust releases report showing impact of events

Melbourne Convention and Exhibition Trust (MCET), operator of the Melbourne Convention and Exhibition Centre (MCEC) and the future Nyaal Banyul Geelong Convention and Event Centre, has released its Annual Report and Impact Report, highlighting the Trust’s significant role in driving economic, social and environmental impact.

In 2023-24, MCET generated $777 million in economic impact for the State of Victoria, as well as achieving important climate change, water, procurement, equality and recognition targets.

MCEC hosted 720 events, including the high-profile ASEAN Commemorative Summit, Lions International Convention, the largest AIME in a decade, and the BBC Earth Experience, direct from its world premiere in London. 3.2 million people visited MCEC, a 23% increase from last year.

In an important milestone, MCET launched its latest Accessibility Action Plan in 2023-24, which was developed with input from people with lived experience along with expertise from accessibility consultants in the tourism industry. 

MCEC’s innovative returnable coffee cup program served over 894,000 delegates with reusable stainless-steel cups, preventing thousands of disposable cups from ending up in landfill.

During the year, MCEC developed a carbon emissions inventory, calculating Scope 1, 2 and 3 emissions. By including Scope 3 emissions, MCEC is extending its responsibility beyond its direct operations and encouraging sustainable practices along the entire value chain. The carbon inventory will also be used to develop a roadmap to achieve net zero by 2050. 

Continuing its commitment to supporting leading Australian charities and community organisations, MCEC celebrated a decade of support for the Good Friday Appeal and OzHarvest, and workplace giving increased by 297%.

In Geelong, Nyaal Banyul project partners have established a gold standard for social procurement during the construction of Nyaal Banyul, providing fully funded training for 28 trainees or apprentices who have experienced barriers to employment. 

MCET also collaborated with Wadawurrung Traditional Owners to develop the award-winning brand identity for the future venue, which takes inspiration from the venue’s gifted name and the landscapes and heritage of Wadawurrung Country.

Access the Annual Report here

Access the Impact Report here

Image. Cover of MCET Impact Report 2024