MCI Australia introduces Ovation destination management services brand
Expanding its resources to enhance destination services with a more creative approach to clients, MCI Australia has announced the arrival of its global destination management services brand (DMC) Ovation.
Across the world, MCI provides destination management services, under the award winning Ovation brand, to organisations and companies requiring logistical support and creative local experiences. Operating in over 125 locations, the brand was recognised as the 'Best Destination Management Company 2013' at this year's C&IT Awards in London.
Sonja Söderbom has joined MCI Australia's team as Director, Ovation Australia and will lead the Ovation team based in Sydney.
With over 15 years experience, Söderbom will draw on her wealth of extensive destination management services experience, enthusiasm for Australia and, with the support of MCI Australia's creative services and event design team, will offer clients coming to or returning to Australia a fresh approach to destination experiences and creative bespoke events.
Announcing the expansion, and Söderbom's appointment, MCI Australia Managing Director Stephan Wurzinger explained "MCI Australia has always offered this exclusive service to our existing international clients (and) I am very excited to now be able to raise the bar by having the Ovation brand in Australia as a leading creative DMC provider.
"Sonja is renowned for creating stunning, bespoke experiences and with Australia being able to offer so much diversity as a destination, I am very confident that under her leadership, the Ovation team will ensure that our high-end incentive clients engage with our country and people in a way that is authentic, distinctive and unforgettable."
MCI is a global consulting, live communication, congress and event management company that strategically advises and creates corporate events, meetings and incentives; association, governmental and trade conventions, congresses, exhibitions; and manages and provides consulting for associations. With 49 offices in 24 countries across Europe, the Middle East, Asia-Pacific, North and South America, MCI is a leader in building community around brands.
For more information contacy Sonja Söderbom, Director, Ovation Australia on 02 9213 4022.
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