Match Australia program unveiled in India

Business and sporting ties between India and Australia have been advanced with the Australian Government launching its Match Australia business networking program for the 2015 ICC Cricket World Cup.

Renowned cricket commentator Harsha Bhogle, South Australian Minister for Tourism, Recreation and Sport Leon Bignell, and ICC Cricket World Cup 2015 Chief Executive John Harnden recently joined acting Australian High Commissioner Bernard Philip and Austrade's Senior Trade and Investment Commissioner, South Asia, Nicola Watkinson, for the launch of this major sporting and business enterprise.

Developed by the Australian Trade Commission (Austrade), Match Australia is the Australian Government's International Sports Business Program, connecting Australian businesses with global partners through major sporting events.

Austrade, in partnership with Australian State and Territory governments, will host Indian business delegations during the tournament next year, to do business and network with Australian business leaders during the cricket matches.

A range of tailored business matching activities for visiting Indian business leaders can also be arranged while attending the tournament.

The 2015 ICC Cricket World Cup, which runs in Australia and New Zealand from 14th February to 29th March next year, will be the biggest sporting event in the world in 2015

With an expected television audience of a billion people and more than one million people expected to attend the tournament, Match Australia will help promote Australian capability and enhance business opportunities across trade, investment, education and tourism with India.

Acting High Commissioner Philip said Match Australia would provide Indian and Australian businesses with the perfect opportunity to connect during the Cricket World Cup and explore partnership activities.

Philip explained "Australia and India share a common love for cricket and our cricketing ties go back almost 70 years - the 2015 ICC Cricket World Cup will be keenly followed in both countries

"This is a wonderful opportunity to see India, the reigning champions, in action and use the Match Australia business program to explore some of the tremendous trade and investment opportunities between India and Australia."

Watkinson said the ICC Cricket World Cup 2015 is a significant platform to further enhance the Australia- India trade and investment relationship and people-to-people links.

She added "we welcome Indian businesses to Australia to the ICC Cricket World Cup 2015, to not only enjoy the cricket, but to also see for yourself, the business and investment opportunities on offer and meet with Australian businesses.

"We are a major trading nation with a $1.5 trillion economy - now entering its 23rd consecutive year of growth. Australia has a great sporting events industry, but it is also home to globally significant companies across a range of industries. Australia is also known as a world class education destination. Our universities regularly rank among the world's very best.

"The Match Australia business program will connect Indian businesses with Australian partners and key business and investment opportunities in Australia."

Harnden, who put the ICC Cricket World Cup 2015 Trophy on display during the event, said the tournament would be a showcase for Australian sporting excellence.

He concluded "Australia has a world-class reputation for hosting and delivering major international sporting events and the ICC Cricket World Cup 2015 will be no different.

"We have been working very closely with governments in Australia and New Zealand to provide the opportunity for Indian businesses to network in Australia which is why we are here in partnership with Austrade today. It is important an event like the Cricket World Cup leaves a legacy for both countries, on and off the field.”

Click here for more information on Match Australia.

Click here to view Austrade's Australia. Creating world class sporting events publication.