Margaret River Pro 2023 expected to continue increasing Western Australia’s brand exposure

The 2023 Margaret River Pro to be held from 20th to 30th April is expected to continue increasing brand exposure for Western Australia as a destination.

Brand exposure for Western Australia as a destination was valued at $10 million across Tourism WA’s 11 key international markets during the 2022 Margaret River Pro, which was a 70% increase from 2021.

The Margaret River Pro is the crucial mid-season decider that will determine which of the world’s best surfers make the tour’s Final 5. The event will be held at spectacular Surfers Point, Margaret River and is one of only two Australian events on World Surf League’s prestigious 2023 World Championship Tour schedule.

New figures show the 2022 Margaret River Pro attracted more than 3,500 visitors to the South West, generating more than $8.1 million for the WA economy and more than 22,000 visitor nights.

Margaret River featured as part of the Walking On A Dream global tourism campaign launched across Australia this month.

The 2023 Margaret River Pro will include the world’s top 34 professional male and top 17 female surfers along with two men’s and one women’s wildcard.

The first two events of the tour are at Banzai Pipeline and Sunset Beach in Hawaii, followed by stops in Portugal and Bells Beach in Victoria, before the world’s best surfers descend on Margaret River.

The 2023 Margaret River Pro will be the all-important fifth stop on the WSL World Championship tour, after which the field of 36 men will be reduced to 24, while the women’s field will drop from 18 to 12 for the final five events

Following the 10 regular season events, the men’s and women’s Top 5 surfers will face off at the 2023 Rip Curl WSL Finals which are confirmed to take place at Lower Trestles in California in September.

This year’s Margaret River Pro included competitors from the United States, Japan, Italy, France, Brazil, Portugal, South Africa, Peru, Costa Rica and Australia.

For the full 2023 World Surf League Championship Tour calendar, visit WorldSurfLeague.com 

Image: Margaret River Pro