Les Mills and Netpulse partner to launch on-demand solution for fitness clubs

A new partnership between at-home fitness provider LES MILLS On Demand and health club mobile app provider Netpulse means fitness clubs can now offer members a full digital fitness solution.

By integrating LES MILLS On Demand  within the Netpulse platform, clubs will now be able to use their own branded apps to provide online workouts to their members.

The recently released Les Mills Global Consumer Fitness Survey 2019, which consulted 13,000 participants across 22 countries, showed  85% of all gym-goers now also work out at home. The demand for full and flexible fitness experiences has never been greater and for clubs, the member retention and engagement opportunities are enormous.

Les Mills Media Chief Executive, Jean-Michel Fournier stated “people want the freedom and convenience to work out whenever they want, wherever they want, so by partnering with a great provider like Netpulse we can help our clubs deliver a complete fitness on-demand experience to their members.

“This will streamline everything, from sign-up to billing, it’s a powerful solution.”

Used by over 10,000 health clubs around the world including Planet Fitness, Gold’s Gym and Virgin Active, Netpulse combines operational features that make it easier for members to manage their fitness schedules, engagement features allowing members to track their workouts, manage fitness goals and earn rewards, and marketing features allowing clubs to promote special offers, acquire more referrals and communicate effectively with members.

LES MILLS On Demand features over 600 workouts, ranging from 15 to 55 minutes, from the most popular Les Mills programs including strength training, martial-arts inspired cardio, athletic, core, cycling and high-intensity interval training presented by the world’s best instructors, supported by expertly-designed training guides, reinforced through a highly-engaged online community.

Alex Peacock, Chief Executive of Netpulse, added “we are delighted to bring Les Mills’ outstanding content to our platform.

“By combining our powerful, existing digital training tools with a convenient and excellent on-demand solution, clubs can really bridge the gap between the gym and home, improving engagement and retention whilst driving additional revenue opportunities.”

LES MILLS On Demand and Netpulse will begin rolling out this new feature from May this year.

For more information go to www.lesmills.com/ondemand and www.netpulse.com