Lady Musgrave Experience a $10 million boost for Bundaberg tourism

A new luxury day tour to Lady Musgrave Island is expected to bring up to 25,000 extra visitors to Bundaberg and about $10 million to the local economy each year.

Launched at the Bundaberg Marina this week, the Lady Musgrave Experience will feature a new, luxury, high-speed catamaran – The Main Event – that can take up to 150 visitors to Lady Musgrave Island each day.

On Lady Musgrave Island, tourists will experience the wonder of the Great Barrier Reef through snorkelling and scuba diving, glass bottom boats and island nature walks.

Launching the new venture, developed by owner and operator Brett Lakey, Queensland Premier Annastacia Palaszczuk stated “this is another great reason for Queenslanders to visit Bundaberg (representing) the first time in eight years that this kind of experience to Lady Musgrave Island is available from the Bundaberg Marina.

At the launch, and Tourism Minister Kate Jones also announced a new $400,000 tourism marketing campaign to encourage more Queenslanders to visit Bundaberg and the Southern Great Barrier Reef.

Minister Jones explained “the Bundaberg region is a beautiful part of Queensland with tourists drawn by its natural wonders..

“For South East Queenslanders, it is just a four-hour drive to Bundaberg to experience the Great Barrier Reef and other attractions like Heron, Lady Musgrave and Lady Elliot islands, the Mon Repos Turtle Centre and the Hinkler Hall of Aviation.

“We know the tourism market is very competitive and this new Where Great Begins campaign on outdoor, digital and social media will encourage more Queenslanders to experience the southern end of the Great Barrier Reef.

“This region – including Bundaberg North Burnett, Gladstone and Capricorn – has seen the strongest growth in domestic travel of any destination in the state over the last year welcoming almost two million travellers – an increase of 15% on the previous year.

“We are excited to see this important local industry grow.”

Where Great Begins is an initiative of Tourism and Events Queensland in partnership with the regional tourism organisations (Bundaberg North Burnett Tourism, Capricorn Enterprise and Gladstone Area Promotion and Development Ltd).

For more information about ‘Where Great Begins’ go to www.southerngreatbarrierreef.com.au

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