KICKON partygoers app taps into underground party boom

Early lockout laws in Sydney have sparked a renewed interest in underground parties with revellers turning in their thousands to a revolutionary new party events app, KickOn, to gain exclusive access to popular events locally and around the world.

Dubbed as the ‘Tinder’ for parties, KickOn, created by Sydney investment banker, Charles Stewart, is a free app that allows people to link with and meet with random partygoers.

Evidence before a NSW Parliamentary Inquiry shows that the recently introduced 1:30am lock out laws and 3am last drinks orders are having an impact on CBD nightlife. In many cases, there are growing examples of partygoers forgoing or escaping the city for the suburbs or visiting The Star Casino instead.

Stewart explains “responsible adults who like to party are being short-changed by ‘nanny-state’ laws, forced to go home at a time when in many other global cities, the party is just getting started.

“I created KickOn because I knew there had to be a better way.

 “Three years ago, the thought of using an app to go on a date based only on a photograph was unheard of – but look at the success of Tinder.

“We’re using the same philosophy for private parties and creating the ultimate KickOn experience.”

Stewart raised $400,000 of private investment capital at a valuation of $4 million, to fund the KICKON venture and expand the business globally.

To further expand the business he is currently embarking on a three-week cross-country road trip of the colleges and Universities in the USA to introduce KickOn to America.

Stewart is also on the immediate hunt to find the world’s best partiers to become KickOn brand ambassadors.

He explains “we’re looking for the ultimate host, a social media leader, someone who is open minded and outgoing.

“They have to be a genuine party animal who embraces the work hard, play hard mentality.

“KickOn provides students, introverts and extroverts and everyone in between with the opportunity and confidence to host house parties like never before and invite people they want party with – even if they’ve never met them. It’s a cool new way of bringing people together for a good time.

“The beauty of the app is that it can be used to host any party or event you like, from a university or fraternity party, a last minute 1am KickOn, a house-warming, an underground warehouse rave or a welcome to the neighbourhood BBQ.

This is how it works: 

• A party host uses the app to set up their party or event 
• The event goes live on the app 
• Partygoers request to attend the event by swiping left or right 
• The host decides whether to invite people who have requested to attend 
• Only people who have been invited and have been sent a “Kicket” (a unique, scannable code which is scanned prior to entry) can attend 
• Party all day or night long 
• Get voted as the MVP (most valuable partier) at an event to enhance your reputation 

KickOn uses a UX similar to Tinder, allowing users to easily and quickly: 

• Create an event and manage invitations for their event 
• Search for events near them and request permission to attend 
• Vet potential attendees based on their profile and reputation 

KickOn will introduce a revolutionary new aspect of partying; a digital rating of your ability to party. After a user has attended a party, the user has to rate the party out of five stars. After throwing a party, the host has to rate three MVP’s (most valuable partiers) and unlimited numbers of PP (party pooper) with the intention of every user getting a rating out of 100.

KickOn will then know: 

• Who is the MVP at a particular location – with MVPs receiving weekly awards 
• Which is the best partying university/college in each country 
• Which is the best partying state in each country 
• Which is the top partying country in the world 

Stewart concludes “there’s no doubt there’s been a renaissance in street parties, house parties and playing up at home – rather than heading into city areas. It’s an uprising. Punters are voting with their feet.

“With KickOn, that’s only going to flourish. But instead of sending parties underground, the app will make these local parties the talk of the town.

"The difference is the house parties will be invite only. You just can’t rock up with a car full of mates to crash a party. Every person has to be invited by the host."

For more information go to www.kickon.com

26th March 2014 - LIVE MUSIC VENUES THREATENED BY NEW LAWS AND NOISE COMPLAINTS