JCB to sponsor Singapore’s Star Island countdown event

JCB, a major global payment brand in Japan - will sponsor the fireworks musical show 'Star Island Singapore countdown edition 2022-2023' which will be held from 25th to 31st December 2022 at Singapore’s Marina Bay area event venue, The Float at Marina Bay.

The event will be organised by Avex Asia, a subsidiary of Avex Entertainment Inc which organises and holds live music events and anime-related events mainly in Asia as the Asian headquarters of Avex Group.

The Star Island fireworks musical show from Japan interfuses Japan's traditional fireworks with immersive audio experience, lights, and performance acts, all of which are performed in a spectacular location. It was held in conjunction with the Marina Bay Singapore Countdown in 2018, one of the largest countdown events in Asia, supported by the Singapore Government. This year's show is held for the first time in three years due to the COVID-19 Pandemic.

In 2019, before the COVID-19 pandemic, Singapore and Japan Tourism organisations note that more than 19.1 million visitors annually travelled to Singapore from overseas, including approximately 880,000 annual travellers from Japan, which hit a record high.

However, the number of travellers to Singapore in 2021 significantly decreased to approximately 330,000 (of which, approximately 6,000 travellers from Japan) due to the COVID-19 outbreak.

This event, Star Island, will be held with the aim of achieving the recovery of not only travel and tourism within Singapore but also inbound travel and tourism to Singapore from its neighbouring countries such as Indonesia, Thailand, the Philippines and Vietnam where JCB Cards are issued, and from other countries such as Japan.

JCB, which has been working to increase the number of JCB merchants in Singapore since 1991, decided to sponsor this event in order to encourage JCB Cardmembers, issuers and merchants in Singapore, a country who is the driving force in the overall ASEAN market, to become familiar with the JCB brand and understand its value, in addition to supporting travel to Singapore and its recovery.

Event Outline
Date: 25th to 31st December 2022
Place: Marina Bay area event venue, The Float at Marina Bay (Singapore)
Organiser: Avex Asia Pte. Ltd., Avex Entertainment Inc.
Sponsors: Urban Redevelopment Authority, Singapore Tourism Board

For more information about Star Island go to www.starisland.sg/