Interactive Strength acquires Wattbike to expand its fitness portfolio

Interactive Strength (listed on Nasdaq as TRNR) has signed a binding transaction agreement to acquire Wattbike, the pioneering indoor performance training bike business.  

Wattbike, established in 2008, has sold over 100,000 bikes and is recognised for its use by elite athletes and professional sports teams. The brand’s product line includes the Air-Pro and AtomX for fitness businesses, and the Atom, Proton, and Air models for direct-to-consumer sales. The Wattbike Hub app, which offers a range of workouts and training plans, is available without subscription fees.

The Wattbike shareholders are locked up until at least June 2026 and the acquisition does not have a financing contingency. Interactive Strength sells fitness equipment under the CLMBR and FORME brands

The acquisition is expected to be completed as early as the second quarter and Wattbike's revenues will immediately be added to TRNR's results.

Stephen Loftus, Wattbike Chief Executive notes "this deal gives our latest product launches and renewed growth a larger, scaled platform for marketing and distribution that will dramatically and cost effectively accelerate our expansion across key international markets, while staying true to our commitment to deliver world-class training solutions for athletes and fitness enthusiasts alike.

"It's also exciting to become a key part, and driver, of a high-momentum business like TRNR that's natively aligned with our own growth and expansion goals, the importance of quality offerings, and focused specifically on the fitness, health and wellness markets."

TRNR Founder and Chief Executive Trent Ward enthused “we are very energised to welcome Wattbike, its dedicated team and its many customers to the TRNR portfolio. The brand, products and training content are incredible assets. Their indoor cycling training platform is arguably the best in the world of its kind for performance training, testing/benchmarking, rehab, injury prevention and low-impact conditioning.

“Leading gyms, healthcare facilities, universities, and even special forces military operations recognise this - along with many teams in the NFL, NBA, MLB, NHL and Premier League.

“By expanding their portfolio of indoor bikes from the elite/commercial arena deeper into consumer market segments and improving their award-winning and free-to-use training app, Stephen and the team have set Wattbike up for global success - especially when paired with TRNR’s marketing, distribution and sales footprint as well as our Nasdaq public listing. The combination is an outstanding opportunity for all of our customers, partners, employees and shareholders.”

Wattbike is available in Australia through NovoFit. Click here to contact NovoFit via their entry in the Australasian Leisure Management Supplier Directory.