Australasian Leisure Management
Sep 30, 2013

Industry experts deliver high quality outcomes for Australian fitness clubs

A group of experienced and accomplished fitness club management experts have come together to deliver effective, positive management outcomes for health and fitness clubs and centres across Australia.

Aiming to present 'the future of fitness club membership management', Fitness Club Membership Retention (FCMR) have brought together the most experienced group of fitness club managers from the largest companies in Australia.

Working together for one cause, to help the industry, FCMR offers management solutions for club owners and managers across Australia based upon the skill sets of its contributing professionals and businesses.

FCMR services include:

  • Lead creation through promotional outreach

  • Membership drives for clubs and centres through a dedicated call centre

  • Text blasts and text recorded messages

  • Facilitating social media help

  • Making overdue money calls

  • Incredible outdoor events for members

  • Boot camps for clubs

  • Social events for members

  • Massive club open days

  • Management workshops, using high level industry professionals

  • Membership consultant training and staffing

  • Scripting for fitness businesses specific to their club

  • Club videos and digital, to post on sites and social media

  • Retention programs for both members and staff

  • Cancellations training

  • Marketing, referral, and new joiner campaigns

  • Business help

Introducing the business, FCMR Director Eliot Laity explains "we love the fitness and leisure industry and have formed a team to help it.

"I have worked in the fitness industry for many years as a manager, and found there was no help for managers and owners of clubs or centres.

"Now, with Fitness Club Membership Retention we can help gyms and fitness clubs find solutions quickly for, as experience tells us, things in the industry happen quickly.

"My skills set comes in the form of lead generation, and club management while we have a promotions team who create open days and run promotions, we have a cancellations specialist team, we have management training specialists, and an outdoor events company which runs unique outdoor events for members, such as kayak tours, surf lessons, mountain biking, a ground breaking program."

Laity adds that in developing FCMR "we are offering fitness staff and professionals the opportunity to be involved, and encourage the industry to unite with us to make easier work of running fitness centres and clubs."

For more information call 1800 497 551, E: info@membershipretention.com.auwww.membershipretention.com.au

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