InBody body composition technology driving member engagement and retention

At a time when fitness facilities are seeking to offer more personalised and measurable fitness experiences, InBody technology devices empower trainers and coaches to design individualised fitness, nutrition and recovery programs based on precise body composition metrics.

With fitness centres, medical practices, corporate wellness programs, NASA and elite sports teams worldwide trusting InBody for its unmatched accuracy and innovation in body composition analysis - enhancing member engagement and driving retention through providing personalised fitness and nutrition programs based on precise body composition metrics.

While fitness centres report up to 20% improvement in 12-month retention through regular check-ins, InBody also provides objective measurements for fitness challenges, highlighting individual transformations beyond weight loss with members receiving scan data via the InBody App, promoting consistency in training and nutrition strategies. ​

Fitness centres using InBody typically implement regular scan intervals - monthly, quarterly, or during fitness challenges. These check-ins help members stay motivated by visualising improvements in Muscle Mass, Percent Body Fat, and overall health.

Connor McAllister, Director of Marketing for fast growing private gym Lockeroom, highlights InBody’s transformative role in their business, explaining “over the past two years, we’ve used the InBody570 and InGrip hand dynamometer at our Sydney locations. Along with VO2max and objective strength measures, InBody is vital in building fitness and nutrition programs tailored to each member. It proves that we’re changing body composition, even when the scale weight isn’t moving.”

Before InBody, Lockeroom tracked strength improvements but lacked objective body composition data. Now, InBody metrics validate program outcomes and open informed discussions with members about goal setting and progress.

As McAllister notes “the best decision we made for our business growth and innovation was investing in InBody. It completely changed our direction, positioning us as the #1 provider of data driven, longevity-focused programming.”

Since it being formed as a small biotech startup in South Korea in the 1990s, InBody has since grown into a global corporation with distributors and partners in over 110 countries - enhancing member engagement, driving retention, improving program outcomes, and creating valuable business opportunities.

Contact 07 5681 1900, E: oceania@inbody.com, www.au.inbody.com

Images: InBody founder and Chief Executive Dr Kichul Cha (top); fitness centres, medical practices, corporate wellness programs, NASA and elite sports teams worldwide trust InBody (middle) and Lockeroom making use of of InBody technology (below).