Inaugural ArtAccord to launch at 2021 SportAccord World Sport & Business Summit

SportAccord has announced the launch of the inaugural ArtAccord at the 2021 SportAccord World Sport & Business Summit 2021 in Ekaterinburg - bringing a new creative concept to the event through showcasing the work of some of Russia’s best artists.

ArtAccord will take place during SportAccord 2021, which will run from 23rd to 28th May, giving delegates the opportunity to experience pieces of art in an intimate, gallery-like setting after being introduced to some of the profiled artists.

The launch of ArtAccord builds on SportAccord’s embrace of art and culture at previous editions of the World Sport & Business Summit in Russia. Notably, delegates at SportAccord 2013 in Saint Petersburg were granted a private visit to the famous State Hermitage Museum, and the work of the late Tuman Zhumabaev, one of Russia's most prominent contemporary artists, was featured in an Art Gallery exhibition at SportAccord 2015 in Sochi and SportAccord 2019 in Gold Coast.

Ekaterinburg, the host of the SportAccord World Sport & Business Summit 2021, has forged an international reputation as a hub of art and culture, as well as sport. The city is home to numerous globally renowned institutions, such as the Ekaterinburg Museum of Fine Arts and the Ekaterinburg State Academic Opera and Ballet Theatre.

The event will kick-off on Sunday, 23rd May 2021 with Welcome Addresses from Dr. Raffaele Chiulli, President of SportAccord, and other prominent Russian figures from the Sverdlovsk Region and visual arts community followed by cocktails and canapés to allow attendees to take in the pieces and connect with other art enthusiasts.

SportAccord Managing Director Nis Hatt  advises “we have always been keen to showcase local artistic and cultural offerings at the SportAccord World Sport & Business Summit, providing delegates with an insight into the fabric of our host cities, regions and countries.

“Ekaterinburg has a heritage that is steeped in arts and culture, and we have a wonderful opportunity to give attendees a unique experience through the inaugural ArtAccord. I would like to thank the Sverdlovsk Region, Ekaterinburg, and the Ekaterinburg Museum of Fine Arts for supporting this exciting initiative, which I am sure will prove to be a memorable addition to SportAccord 2021.”

Regional Minister of International and Foreign Economic Relations of the Sverdlovsk Region, Vasily Kozlov adds “ArtAccord will provide a platform for some of Russia’s most engaging artists to reach a wider audience through the international sporting community. We believe delegates will be inspired by what they see and experience during this innovative new part of the SportAccord 2021 programme in Ekaterinburg.”

The ArtAccord event will kick-off on Sunday, 23rd May 2021 with Welcome Addresses from Dr. Raffaele Chiulli, President of SportAccord, and other prominent Russian figures from the Sverdlovsk Region and visual arts community followed by cocktails and canapés to allow attendees to take in the pieces and connect with other art enthusiasts.

The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. As the only global sports industry event attended by all International Sport Federations and their stakeholders, SportAccord also brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.

Registration is open for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event.