IHRSA's Chain Reaction

The International Health, Racquet & Sportsclub Association (IHRSA) is teaming with Star Trac and HealthCorps to host the Chain Reaction charity indoor cycling event, benefiting HealthCorps in its quest to combat childhood obesity.

The three-day cycling event will be held at San Francisco's Moscone Center's North Hall during IHRSA's 28th annual international convention and trade show between 17th and 19th March 2009.

By combining efforts and resources, Star Trac and HealthCorps are setting the event fundraising goal at US$1 million. The money raised will fund HealthCorps school-based programs in Los Angeles, San Francisco, and San Diego.

Led by engaging Master Spinning® instructors, the event attracts professional athletes, celebrities, Spinning® enthusiasts, and individuals who share HealthCorps' commitment to exercise every day. Chain Reaction exhibits indoor cycling as a fun and easy way to stay in shape. The inaugural event held earlier this year in New York's Grand Central Station raised US$250,000 for HealthCorps with over 1,800 participants.

"Since launching the Expect Different initiatives to encourage people to live a healthy, active lifestyle, Star Trac has been devoted to finding innovative ways to partner with like-minded brands and organisations such as HealthCorps and IHRSA to reduce obesity across the nation," said Keith White, Star Trac's Director of Global Branding, adding "by showcasing Chain Reaction at IHRSA, Star Trac can share its mission with the fitness industry and get other brands energised to join Expect Different."

Founded by Dr. Mehmet Oz, HealthCorps is a proactive health movement that encourages and educates American youth and families to make healthy choices. Dr. Oz, heart surgeon and host of the upcoming syndicated, 'Dr. Oz Show' from Oprah Winfrey's Harpo Productions, was motivated to start

HealthCorps after treating younger and younger adult patients requiring extensive surgery on blocked arteries.

Expect Different initiatives were highlighted in an interview with Star Trac's Ben Davies 'Delivering Something Different' in the November/December 2008 issue of Australasian Leisure Management.

For more information go to www.startrac.com