IHRSA publication seeks Fitness Industry support for Global Goals

A new publication from The International Health, Racquet & Sportsclub Association (IHRSA), 230 Million by 2030: The Global Movement to Increase Health Club Membership & Physical Activity ('230 Million by 2030'), continues to promote the health and fitness industry with a goal of having a total of 230 million health club members by 2030.

Over a year in the making, 230 Million by 2030 includes the latest relevant research and insights from IHRSA experts and thought leaders in the global health and fitness industry.

Introducing the initiative, IHRSA President and Chief Executive, Joe Moore advised "the health and fitness industry has never backed away from a challenge.

“As we move into a new decade, health club owners, industry suppliers, and fitness professionals need to step forward and make the case for bold action in combating the global health crisis caused by lifestyle factors.”

IHRSA Executive Vice President of global products, Jay Ablondi added “the challenges and opportunities of a connected world will become more intense over the next 10 years.

“230 Million by 2030 provides all industry stakeholders a roadmap of the business, societal and environmental landscape as it exists today - and for the years ahead - so that the thousands of talented entrepreneurs and fitness professionals that drive our industry can better prepare for the future.”

IHRSA hopes this publication helps the industry make historical progress in producing a healthier, fitter global population.

Moore will highlight 230 Million by 2030 during his address before the 18th March opening keynote during IHRSA 2020.

Topics covered in 230 Million by 2030: The Global Movement to Increase Health Club Membership & Physical Activity include:

Chapter 1: How The Industry Can Rally A Global Health Initiative

Chapter 2: Wellness: An Imperative And An Opportunity

Chapter 3: Exercise & Health Outcomes: The Global Community Takes Action

Chapter 4: Sales & Marketing Trends Of The Future

Chapter 5: The Role Of Technology

Chapter 6: The Essential Role Of Equipment Suppliers

Chapter 7: Innovations In Fitness Programming

Chapter 8: Improving Retention: Sustaining The Commitment To Fitness

Chapter 9: The Human Touch: Building And Retaining A Great Team

Chapter 10: Financial & Legal Strategies For Stable Growth

In addition, 230 Million by 2030 provides a wealth of useful links and additional resources.

Later this month, IHRSA will release free e-books in English, Spanish, Portuguese, Italian, and Russian that highlight ten key insights from the publication. More languages will be added in the future.

A PDF of the complete 230 Million by 2030 report is available to IHRSA members for free. The price for non-members is US$49.95.

230 Million by 2030 is sponsored by Gympass, Technogym, and Club Automation.

IHRSA 2020, IHRSA’s 39th Annual International Convention and Trade Show, will take place at the San Diego Convention Centre from 18th to 21st March 2020.

For more information on IHRSA go to www.ihrsa.org