Australasian Leisure Management
Jun 6, 2012

Happy winter days in Canberra

The ACT Government has launched a $500,000 winter tourism campaign to support ACT tourism operators through the traditionally quieter winter months.

Explaining the campaign, ACT Deputy Chief Minister Andrew Barr states "in this year's Canberra winter marketing campaign we are doing something a little different to continue to promote the unique winter experiences our city has to offer.

"Over the past three years the 'Wrapt in Winter' campaign has helped to do this ï¾ but as our research indicates offering special deals is a key driver for people to consider Canberra as a short break destination, we will be running a 'Winter Weekend Getaway' campaign that features an online Happy Hour component.

"These Happy Hours will take place between 12pm and 1pm each Thursday in June on the Visit Canberra website - and offers visitors a choice of a bonus vouchers worth $150 when they book accommodation during that time.

"Vouchers include the Canberra Centre - shopping , a combined Skate in the City and 3inFun pass - family fun, the National Zoo & Aquarium - outdoor adventure, and the Canberra Glassworks - arts and culture.

"This campaign promotes all the great things to experience in Canberra during winter from indulging in great food and wine at one of our gourmet festivals to seeing stunning exhibitions at our national attractions. Our proximity to the snow is also a great drawcard for visitors.

"The ACT Government is investing $500,000 in this campaign, which is a great example of the tourism industry partnering with the ... Government to support our tourism industry."

For more information go to www.visitcanberra.com.au

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