Australasian Leisure Management
Oct 22, 2022

Hancock Prospecting to end Netball Australia sponsorship

Following reported objections to its sponsorship among the Diamonds playing group, Hancock Prospecting has announced that it will withdraw its sponsorship of Netball Australia’s elite programs.

The mining and agricultural conglomerate had signed a partnership that would have seen it provide $15 million in funding to Netball Australia up to 2025.

However, in a statement released early this afternoon, the company announced the cessation of the sponsorship, although it noted  that it would continue short-term payments for a period of four months in order to allow Netball Australia to find a new sponsor.

With Netball Australia having lost $7.2 million in the past two years, the sponsorship of the Diamonds’ high performance program, announced in late September, was vital to the sport.

However, following a week in which sponsorships by energy and mining companies in the arts and sport have been in question, prompted by the actions of Diamonds player group, the statement from Hancock Prospecting made reference to Netball Australia’s "disunity problems” advising the sponsorship deal would have allowed the athletes greater pay moving forward.

The statement read "Hancock and Roy Hill’s recently proposed partnerships with Netball Australia and Netball WA were based on the unwavering enthusiasm that Hancock and its executive chairman for over 30 years have demonstrated for the athletes who proudly represent our nation.

"Hancock and Roy Hill were not made aware prior to the proposed partnerships, of the complexity of existing issues between Netball Australia and the Players Association.

"This includes the Players Association's endeavours to gain a very substantial increase in wages during a time the sport is reeling financially, and unable to provide such an increase.

"Hancock's proposed sponsorship would have enabled a generous increase in wages for the players which would not have otherwise been possible given netball's financial situation.”

The statement added "Hancock and Roy Hill do not wish to add to Netball's disunity problems, and accordingly Hancock has advised Netball Australia (the governing body of netball in Australia) that it has withdrawn from its proposed partnership effective immediately."

Netball Australia chair Wendy Archer said she regretted that 'recent turbulence' had resulted in the withdrawal, declaring "we are grateful that Hancock Prospecting continued to stand by our sport throughout the recent turbulence and we regret the impact this has had on the company.

"This has been a challenging period for all involved and while every effort has been made from all parties to resolve the issues surrounding the sensitivities of the partnership, unfortunately we have not been able to achieve a mutually satisfactory outcome."

Archer, who replaced Marina Go as Netball Australia Chair on Monday in what the sport had claimed been “a planned transition” said the players had been supportive throughout this process and refuted claims that the Diamonds had engaged in any form of boycott or refused to wear uniforms with the Hancock Prospecting logo during the recent games in New Zealand.

Archer said the organisation would now "reassess its funding options" before making a decision on the four-month sponsorship offer.

Netball Australia Chief Executive, Kelly Ryan also lamented the end of the sponsorship adding “this is a loss for our whole sport, from grassroots through to the elite program.

"Netball Australia is a strong, resilient organisation and we will continue working around the clock to secure the future of the sport and explore all opportunities that are available."

Hancock Prospecting continues to sponsor the Australian swim team and Rowing Australia.

However, Roy Hill’s $2 million, four-year deal with Netball WA has also been ended.

Click here to read the Hancock Prospecting statement in full.

Images: The Diamonds on court during the recent Commonwealth Games in Birmingham (top, credit: Netball Australia) and Hancock Prospecting Executive Chairman Gina Rinehart (below, credit: Hancock Prospecting/James Radford).

Related Articles

Sponsorship’s new paradigm
Oct 21, 2022
Netball Australia stands by controversial sponsorship while claiming ‘commitment’ to consulting with Diamonds players
Oct 17, 2022
Netball Australia announces ‘stepping down’ of Chair Marina Go
Oct 16, 2022
Netball Australia’s finances set to be boosted by Hancock Prospecting’s Diamonds sponsorship
Sep 28, 2022
Sport fans want their teams to lead on environment, sustainability and inclusion issues
Sep 18, 2022
Financial report reveals Netball Australia’s crisis
Jul 12, 2022
Netball Australia reported to be on verge of financial ruin
Jun 16, 2022
Netball Australia launches streaming platform for international fans
Mar 21, 2022
Woolworths expands Netball Australia partnership taking on NetSetGO
Feb 1, 2022
Netball Australia commits to tackling online abuse
Nov 4, 2021
Netball NSW critical of Netball Australia's ‘lack of clear protocols and processes’ over COVID fine
Oct 1, 2021
Department of Foreign Affairs to continue backing Netball Australia’s Pacific Women’s Sports Administration Program
Sep 13, 2021
Netball Australia aspires for the sport to be included in 2032 Brisbane Olympics
Aug 8, 2021
Netball Australia announces cancellation of national championships
Jun 30, 2021
Former AFL club executive named new Chief Executive at Netball Australia
Jun 8, 2021
Netball Australia continues involvement with PacificAus Sports program
May 20, 2021
Netball Australia’s Marne Fechner moves to become inaugural Chief Executive at AusCycling
Nov 12, 2020
Netball Australia looks to secure 2027 Netball World Cup for Sydney
Jun 29, 2020
Former Sports Minister Bridget McKenzie bypassed Sport Australia board to authorise $2.5 million grant to Netball Australia
Feb 4, 2020
Netball Australia to take no action against Maria Folau for supporting sacked rugby player husband Israel Folau
Jun 23, 2019
Netball Australia announces Commission to manage Super Netball competition
Jan 10, 2019
Netball Australia Chief Executive Kate Palmer steps down after 10 years
Nov 28, 2016
Companies that sponsor outperform those that don't
Sep 9, 2011
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.