Grub Lab uses Augmented Reality to boost hospitality venue experiences over Easter

Innovative hospitality tech company, Grub Lab is using Augmented Reality (AR) to upgrade its offerings for children in venues across Australia over Easter.

Grub Lab’s Easter Hunt is a hospitality venue focused experience, designed to provide a complete family-friendly Easter solution that adds value to an industry that is still recovering from the effects of the pandemic. Venues will receive a pack which includes a cut-out of Hoppy the Bunny, AR activated Easter Egg stickers to hide around their pub or restaurant, posters, promotional digital screen for their TVs, plus a ‘How To’ video and instruction guide making the set up easy.

Children or their parents can simply download the app and begin the search for eight Easter eggs around the venue. After each egg is scanned, children can watch them as they are transformed into a 3D experience along with an exciting appearance of the one and only Easter Bunny. Once all eggs are collected, children are then awarded with prizes awarded by the venue such as free meals, free drinks, chocolate eggs or Grub Lab’s Scan & Play activity packs. While the children are on an Easter adventure, parents can enjoy food and beverages and have a moment to relax during the Easter school holidays.

Despite two years of uncertainty within the hospitality sector due to lockdowns, the industry is finally beginning to regain some steadiness. Over 50% of Australians are eating at restaurants, the same amount as before the pandemic. This trend is only expected to grow as life returns to a post COVID normal. To help encourage families back into pubs and restaurants, Grub Lab’s Easter Hunt provides a solution to help venues cater to families which in turn gives them an opportunity to share their food and beverage offering. Easter is commonly known as a time for family gatherings, with four in five Australians celebrating the occasion each year.

Mick Carr, Chief Executive and founder of Grub Lab notes “following the success of SantaGram at Christmas, we are really excited to be launching a similar Augmented Reality experience for families to attend hospitality venues and enjoy altogether this coming Easter. We are also passionate about supporting the hospitality industry as much as we can. The Easter Hunt allows kids to go on an interactive adventure and win prizes, bringing a whole other aspect of family entertainment to venues.”

Grub Lab now begins their hunt for participating hospitality venues, making it available across 500 pubs, clubs, cafes and restaurants across Australia. Some of the venues already on board include Lonestar Rib House Orange, The Park Hotel Ballarat, Workers Sports Club Blacktown, CSI Club Ipswich and Workers Hubertus Country Club, Luddenham.

For more information, or to register a venue for Grub Lab’s Easter Hunt visit store.grublab.io/