Grow Rotorua investigates economic potential of spa sector

Grow Rotorua Ltd (GRL), the new council controlled organisation (CCO) established to lead economic growth across the Rotorua District Council region, is investigating the spa sector as a growth opportunity for geothermal destination Rotorua.

With its natural springs and geothermal mud pools having already established Rotorua as a popular spa destination, Grow Rotorua has identified spa tourism as one of four main target sectors that should be invested in to stimulate the local economy.

GRL Chairman John Green said the organisation was currently assessing the potential of the spa, health and wellness sectors as a "significant growth opportunity."

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