Golf Australia looks to reach female audience through Mamamia podcast

A new partnership with Mamamia sees Golf Australia come onboard as the series launch partner of the latest addition to Mamamia’s podcast network ‘Here If You Need’, a new show that covers all things women’s sport and lands today.

Here If You Need, hosted by Cate Campbell and Hayley Willis, will give listeners a breakdown on the week that was in women’s sport, all-access interviews with some of the biggest names in women’s sport (think: Minjee Lee, Lauren Jackson and Sam Kerr), and a cheat sheet to make sure they’re always prepped for pub trivia.

Tiffany Cherry, Head of Women and Girls Engagement at Golf Australia highlighted the importance of showcasing women and girls at centre stage.

Cherry shares “women and girls contribute so much to sport both in Australia and globally, and we’re long overdue championing them. Our partnership with Here if you Need is one way we are ensuring the stories of women and girls are shared to tell a more complete story of sport in Australia.

“Not traditionally known as a women’s sport, the tide is turning for golf in Australia, with more than 80% of our adult clinic participants being women. By partnering with a truly women-focussed organisation like Mamamia, we hope to connect with even more women who might want to get into the game, and encourage them to go play!"

The new show is coming to your favourite pod app 10th November with new episodes to follow every week. Loaded with insider guides and candid, informed chats about all women’s sport, Here If You Need is where women in sport come first. (Finally.)

Image; Minjee Lee Credit: Golf Australia