GlobalData highlights domestic tourism may not be sufficient for Thailand tourism recovery

GlobalData, a leading data and analytics company, has noted that while domestic tourism revival has offered hope for many countries during this pandemic, for Thailand, this may not be the case as amid its political turmoil, the domestic tourism recovery is getting stalled and delayed, reminding the tour operators that COVID-19 is not the only barrier for recovery.

Domestic tourism has been declared the ‘lifeline’ for COVID-19 tourism recovery, followed by regional travel but with protests occurring across Thailand this may not be the case. 

The demonstrations, which remain silent, have been growing over the past few weeks. If change does not happen, this social unrest could escalate and thereby, jeopardize any domestic tourism plans. 

Thailand is renowned as one of the most tourism-reliant destinations globally, receiving 39.7 million international visitors in 2019. Its domestic tourism contribution way surpasses this, with 113 million domestic trips taking place in 2019. The significance of domestic travel cannot be overstated.

GlobalData Travel & Tourism Analyst, Johanna Bonhill-Smith  notes “GlobalData forecasts international tourism to Thailand will decline by 38% in 2020 and domestic will drop by almost 25% mainly due to COVID-19. For the travellers’ confidence to return, a united front is not only essential for its destination image internationally but also to encourage the domestic flows across the country.” 

A number of Thailand’s top ten source markets such as the US and India also remain badly affected by COVID-19. This suggests that the international tourism recovery will be slow for the destination as lack of spending and arrivals from its main contributors may cause further damage in the foreseeable future.  

Bonhill-Smith adds “COVID-19 is one of the greatest crises the travel industry has ever faced and it has decimated industry revenues across the supply chain. However, the situation in Thailand reminds that travel and tourism companies should not ignore other circumstances/events. The pandemic has certainly rattled the travel sector but there are other factors that can still significantly hurt the demand.” 

The Tourism Authority of Thailand (TAT) has been active in its response in encouraging the international tourism to the destination to fuel future growth. TAT recently shared an announcement from the Office of Insurance Commission (OIC) that foreign visitors will be able to purchase a COVID-19 insurance policy online prior to visiting. A new visitor visa – Special Tourist Visa (STV) was announced and launched in early October 2020 to reboot inbound travel. 

Bonhill-Smith concludes “as a tourism reliant destination, certain initiatives have been taken to ignite travel recovery.  However, TAT and other travel and tourism related companies need to tread carefully while marketing amid protests as this may spark further concerns if extravagant tourism campaigns are rolled out when the country is suffering social unrest.”

Image: Protesters at the Democracy Monument in Bangkok on 18th July 2020. Credit: Supanut Arunoprayote.