Australasian Leisure Management
Sep 30, 2009

Global Recognition for Dreamworld's Giant Drop

Dreamworld's 120 metre high Giant Drop, listed in the Guinness Book of World Records as the "tallest, vertical free-fall ride in the world, is one of only eight white knuckle rides selected for a 30-minute US TV program, Extreme Terror Rides 2.
The seven other extreme rides featured on the show, which aired in the US earlier this month on the Travel Channel, were all from parks in the United States.
The listing follows the ranking of Dreamworld's Tower of Terror among the Top Six World's Scariest Rides by Canada's Global News in August.
Both acknowledgements are a boost for Dreamworld and for Queensland tourism says Dreamworld Chief Executive Noel Dempsey "we've been saying for years that Dreamworld has some of the tallest, fastest rides in the world and it's great to see that endorsed by the international media."
Dempsey added that the news comes just as Dreamworld is about to launch a new television advertising campaign based on rider reaction to the Big 6 Thrill rides.
Starting in South East Queensland on 13th September, the 'Man Up' campaign typecasts six different screams heard on the thrill rides.
"This advertising campaign is about resonating with teens" explains Dempsey adding "the Big 6 (Thrill Rides) is not meant to be achievable for everyone ... and just because you can ride one of the Big 6, doesn't mean you can do them all.
"We're telling the teens to 'Man Up' and throwing them the challenge. If you haven't been here for a while, then come back and check us out.
"There's no need to go offshore to get the best in the world."

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