G'day Australia event showcases Western Australia to international tourism industry

Following on from the World Tourism and Travel Council Global Summit having been hosted in Perth, Tourism Australia’s ‘G'Day Australia’ event presents another opportunity to showcase Western Australia.

Events such as G'Day Australia are important in giving hundreds of global travel agents and industry leaders firsthand experience of some of Western Australia’s best tourism assets, and ultimately, help them to better promote and sell WA holiday packages to tourists.

Hosted in partnership with the Western Australian Government through Tourism Western Australia, G'Day Australia brings around 300 expert travel agents from across the world to WA.

G'Day Australia provides frontline travel sellers who have been trained by Tourism Australia – known as 'Aussie Specialists' – the chance to experience the country for themselves, giving them greater confidence to sell Australian holidays to international travellers.

Agents will visit destinations across WA including Perth, Broome and Margaret River, gaining firsthand experience, greater confidence and stronger ability to sell Australia to prospective travellers.

They will also undertake visits across the country, supported by other State and Territory Tourism Organisations.

It is estimated that as a result of attending G'day Australia the agents will sell an additional $30 million in holidays to Australia over the next 12 months.

Travel agents who took part in G'day Australia in Cairns last year said they intended to sell more of Australia as a result of the event, which is vital as we see our international visitor numbers return and set on a path of sustainable growth.

G'Day Australia concludes on Friday, 18th October 2024.

Image. Credit Tourism WA