GapMaps launches feature to help fitness and retail businesses rank potential location sites

Australian-built and owned company GapMaps has launched GapFinder, a powerful new feature within its cloud-based platform, GapMaps Live, designed to help an array of businesses, including fitness and retail, make smarter location decisions.

By transforming complex data into clear, actionable insights, GapFinder enables organisations to optimise their existing networks and confidently plan future expansions.

GapFinder simplifies decision-making for businesses across multiple industries, including quick service restaurants, retail, petrol stations, fitness centres, childcare centres, and aged care facilities. It empowers them to uncover untapped opportunities and prioritise the most promising options for expansion or network optimisation.

Whether identifying the best new retail sites or refining existing networks, GapFinder delivers actionable insights that help organisations make smart, data-driven decisions with confidence.

Anthony Villanti, Managing Director and Founder of GapMaps notes "success in network planning and market expansion relies on the ability to identify and strategically target growth opportunities.

“GapFinder bridges the gap between raw data and strategic action, providing network planners with clear, prioritised answers to complex location strategies. This enables them to identify optimal locations faster and with greater precision.

“GapFinder helps businesses rank potential sites based on key success factors and integrate them into their strategic roadmap within GapMaps Live, streamlining decision-making. It offers flexible analysis for various store formats, ensuring tailored expansion strategies.

“Valuable for both retailers and developers, GapFinder identifies prime locations across a wide range of industries."

GapFinder Overview & Benefits

GapFinder is purpose-built to assist businesses in refining their physical networks. Key benefits include:

• The ability to uncover untapped opportunities - quickly and precisely.

• Clear and prioritised insights for new site selection or network optimisation.

• Simplified decision-making for informed business growth.

Key Features of GapFinder

GapFinder boasts a range of powerful capabilities tailored to enhance strategic planning:

• Intuitive Visualisation: Identify and compare location opportunities using easy-to-navigation tools.

• Market Gap Analysis: Strategically analyse potential areas for growth, ensuring expansion decisions are data-backed and avoid cannibalisation of existing premises.

• Validated Expansion Plans: Safeguard investment decisions by cross-referencing opportunities with robust location intelligence.

• Simplified Complexity: By processing complex data into actionable insights, it enables smarter, faster solutions to drive business growth.

Villanti adds “GapFinder gives users unparalleled insights. In doing so, It helps users uncover prime growth opportunities quickly and efficiently, reducing time spent on manual analysis and importantly, taking the risk out of location decisions.”

Founded in 2013, GapMaps empowers decision makers in multiple industry sectors refine their network strategies with location intelligence and demographics. Its dynamic products can be easily adapted for any market or industry and today is being effectively used by more than 500 brands in Australia, New Zealand, Asia, the Middle East and Africa to make location intelligence data easily obtainable for more accurate business decision-making.

For more information about GapFinder and to explore how GapMaps can help your organisation grow smarter, visit www.gapmaps.com.