Formal opening for new integrated resort on China’s Hengqin Island

Hong Kong’s Lai Sun Group has announced the official opening of Novotown, an integrated resort and entertainment hub on Hengqin Island in Chinese province of Zhuhai.

With its key attractions, Lionsgate Entertainment World and National Geographic Ultimate Explorer, opened in July and September, Novotown combines state-of-the-art entertainment with world-class leisure experiences.

Speaking at the recent formal opening ceremony, Novotown Managing Director, Larry Leung advised that the resort is aiming to deliver “innovative entertainment and leisure experiences” and provide residents of Zhuhai and Macau with “a state-of-the-art entertainment destination unlike any other”.

Leung added “with world-class themed entertainment facilities, Novotown will not only offer more choices for a short getaway within the ‘one-hour lifestyle circle’, but also help to create a ‘one trip, multi-stop’ tourism model within the Greater Bay Area.”

Launched earlier this year, Lionsgate Entertainment World is one of China’s most technologically advanced theme parks, using virtual reality and augmented reality across many of its rides and attractions.

The interactive destination boasts more than 50 key attractions based on Lionsgate’s film franchises, including The Hunger Games and the Twilight Saga.

Novotown’s National Geographic Ultimate Explorer centre, the first of its type in Southern China, is a family-friendly educational attraction includes 13 experiences, merging content from the National Geographic brand with immersive entertainment.

In addition, Novotown is home to various retail and dining brands, as well as the Hyatt Regency Hengqin hotel.

To celebrate the opening, Novotown has launched the ‘Golden Town’ carnival, running until January 2020 with special offers and activities.

‘Golden Town’ will feature four golden interactive installations, including ‘Golden Station’, ‘Dream Station’, ‘Lucky Station’ and ‘Sparkle Station’ – a 7.2-metre LED digital Christmas tree.

Coming in phase two of Novotown is Real Madrid World, a Ducati-themed motorcycle experience centre, and ILA Hengqin with Harrow International.

Images: The National Geographic Ultimate Explorer at Novotown on Hengqin Island (top) and the exterior of the integrated resort and entertainment hub (below).