Football Australia and Allianz Australia enter into multi-year partnership

Football Australia and Allianz Australia have announced a new multi-year partnership, which sees Allianz become the Official Insurance Partner of Football Australia and the National Teams, including the Subway Socceroos, Matildas, Youth Teams, CommBank Pararoos, and CommBank ParaMatildas.

This partnership represents a significant investment into the ongoing growth and development of Australian football.

Globally, Allianz has a history of supporting football, stadiums, and other major sporting initiatives. This partnership underscores Allianz’s commitment to supporting the community, and promoting social inclusion through sport, aligning with Football Australia’s values and vision.

Football Australia Chief Executive, James Johnson enthused "we are delighted to welcome Allianz to the growing Football Australia family. Their commitment to inclusivity and community empowerment mirrors our own values and vision for football in Australia. This partnership will not only provide crucial support for our national teams but also inspire the next generation of Australian talent. We look forward to a successful and collaborative partnership.

"Allianz joins a suite of other commercial partners who have partnered with Football Australia over the last four years. We are delighted to add another global brand to our network of strong partnerships, further enhancing our ability to grow the game and support our teams."

Richard Feledy, Managing Director of Allianz Australia added "we are thrilled to announce our partnership with Football Australia, further highlighting our global commitment to sport and the incredible value it brings to the communities in which we operate. This partnership is a natural fit for us, given Allianz's global family of stadiums and our commitment to football internationally. We believe sport promotes diversity, supports mental and physical health, and fosters a sense of unity and belonging. Through this partnership with Football Australia, we hope to inspire future generations of footballers."

This partnership will see Allianz's logo featured on the training and off-field apparel of the Subway Socceroos, Matildas, CommBank ParaMatildas, and CommBank Pararoos teams.

Key Highlights of the Partnership:

• Official Insurance Partner: Allianz Australia will be the Official Insurance Partner of Football Australia and its National Teams.

• Major Branded Assets: Allianz Australia will have logo branding on the back of the training and off-field apparel.

• Support for Para-athletes: Allianz Australia continues its strong support for para-athletes as the Official Partner of the CommBank ParaMatildas and CommBank Pararoos.

• Global and Local Presence: The partnership builds on Allianz Australia’s rich history in football globally, including partnerships with Bayern FC and Allianz Stadium (Sydney Football Stadium). Since 2021, Football Australia’s National Teams have played 39 nations across 16 countries on four continents.

• Inclusive, Diverse, and Accessible: Football represents over 200 cultures, spanning 2,300 grassroots clubs across Australia (Source: Cultural Pulse). This diverse cultural tapestry not only enriches the sport but also fosters a welcoming and supportive environment for players, fans, and communities. Football Australia's initiatives and programs are designed to break down barriers, ensure equal opportunities, and empower individuals from all backgrounds to participate and thrive in the sport. This partnership with Allianz further strengthens our mission to create an inclusive and diverse sporting landscape that is accessible to everyone, everywhere.

• Empowering Individuals and Communities: Football is the number one sport for Culturally and Linguistically Diverse in Australia (Source: Cultural Pulse).

The announcement of this partnership sets the stage for a major Allianz Australia Paris 2024™ marketing campaign, which will launch prior to the Matildas' opening match at the Olympic Games on 25th July.

Image. Credit: Football Australia Media / Brett Costello