Fitness First Appoints Marketing Manager - Acquisition

Fitness First Australia has appointed Emma Smith to the Marketing Team as Marketing Manager - Acquisition, based at Fitness First Australia's Head Office in Sydney.

In her new role, Smith will be responsible for driving the marketing strategy and activity behind new member sales.

Smith comes from an extensive background in acquisition marketing, having previously spent two and half years at Fairfax Media as Acquisition Marketing Manager for the Subscriptions Marketing team of the Sydney Morning Herald among other similar roles.

Fitness First Marketing Director Andy Mallinson says the appointment of Emma Smith further strengthens the growing Fitness First marketing team, stating "the appointment of Emma to the marketing team demonstrates Fitness First's increased focus on local area marketing.

"Emma will concentrate her time on Fitness Firstâs online strategy as well as direct response marketing which are key channels for us."

Image: Fitness First Bondi Platinum

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