Extreme Sports Entrepreneur returns with new board sport

Australian entrepreneur Kyle Dent is set to introduce 'BrushBoarding', which he believes will make a huge splash in the attractions and sports industry across Asia, Australia and New Zealand.

Based in the Europe for several years, Dent founded and created BrushBoarding™ - and it has gone on to make huge waves during its ground swell launch in the United Kingdom. The surf wave simulating multi board sports attraction has proved its appeal to leisure industries and sporting bodies right across the board.

As Dent explains, "BrushBoarding is not surfing, not snow boarding (and not) skate (boarding). It's a new and different board sports experience that allow the riders to enhance balance, fitness and coordination which can be transferred to any of the board sports.

"Our globally patterned 'Brush Ramps' are a new and accessible very cool complementary attraction to all skate parks and rock climbing walls right across the country."

Dent also points to market surveys that show 90% of riders compare it to surfing - but without the water of the need to get wet.

BrushBoarding's 'Brush Ramps' can be designed and manufactured to suit just about any installation; it uses little power and has proved to have great appeal to a wide demographic in all sections of the leisure industry market.

Dent adds "we have now tested the market appeal of our product and are moving forward with global focus of the next milestones. Our proven events appeal have seen invitations from international events organisations like the Grand Prix, extreme sports and music festivals, international boat shows all the way through to local school sports days.

"Our newly designed Brush Trucks will see the ease of logistically implementing the attendance to these events (while) the integration of chroma key video enhancements allows our potential global brand partners to gain greater exposure and add an additional wow factor to our new sporting attraction."

BrushBoarding Brush Ramps have featured as hired attractions at many events across Europe, with an overwhelming response.

Dent highlights that "the new sport of BrushBoarding is growing from strength to strength with UK Government sports and fitness bodies approving grants for local children to attend ride sessions."

This is backed by a UK Schools Sports Partnership spokesperson stating "it's great to see all ages test and develop their skills on this new very cool fitness attraction. It is personally challenging for the riders and also a great new safe way to introduce able and disable students to board sports allowing then to get fit while having fun."

Dent concludes "BrushBoarding has moved to a strategic position in its soft launch to market. We are (now) focusing on the Australian market and will be rolling out installation into theme parks, hotels, shopping malls, recreation and activity centres.

"We have completed a feasibility study and will be investing more time and money in Australian market, as well as looking to employ many people to facilitate our events, sales and maintenance business models. We would welcome enquiries from additional facilities, governing bodies, event organisers and brand companies alike, interested in building our network and partnering with our portfolio of non-competitive brands. We will be working to facilitate the exciting experiential marketing events attendance allowing for the strategic growth our overall sporting and business structure."

Click here to contact Dent's Extreme Sports Zone via their entry in the Australasian Leisure Management Supplier Directory.