Evolt technology spotlighted as a means to help fitness businesses improve client retention rates

The Evolt Education team have highlighted how their innovative system can help fitness businesses improve client retention rates by providing personalised fitness plans based on individualised body composition metrics and other important information about their clients - making it personal is the key to revolutionising client retention.

Evolt highlight that one of the key benefits of their system, Evolt 360, is their body composition analysis. A medically graded, non-invasive, bioelectrical impedance method of assessment is used to measure a multitude of body composition metrics such as body fat percentage, muscle mass, visceral fat mass and other key body composition metrics.

This data is then used to baseline and develop personalised training and nutrition plans for each individual client. By providing personalised plans that are tailored to the client's specific needs, we can help them achieve their fitness goals and increase their satisfaction with the gym. This, in turn, leads to improved retention rates because it’s a personalised experience that goes beyond just one on one training sessions. Evolt clients have reported significantly higher retention rates, less attrition and new and innovative ways to increase foot traffic as well as create a new way of offering peripheral services such as coaching and supplement sales.

Evolt believes that one of the reasons for the high turnover rate within the fitness industry - over 150 million people in the US alone have cancelled their memberships in the past decade - is that fitness businesses are not delivering the outcomes or experiences that their clients seek and they are generally lost in terms of what they need to do to achieve their goals. And what they want isn’t one size fits all. They want a bespoke program that changes as their goals and fitness evolves.

Their technology offerings are proposed as a solution stating that “very few gyms at an affordable price point can offer this kind of personalised service without a technology partner, and this is where individualised body composition scanning platforms can play a crucial role. This kind of technology can provide a comprehensive system that helps fitness businesses improve client retention rates by offering personalised training plans based on individual body composition baseline metrics along with the client’s goals.”

The Evolt education team believe “it's essential to take a holistic approach to health and fitness – which is why we provide comprehensive body composition assessments that go beyond body composition analysis. One of the key components of achieving body composition goals is knowing how many calories to consume and what the percentage of macronutrient profile should look like.

“This automation is offered by the Evolt 360 unlike any other body composition product in the marketplace. Our app, the Evolt Active App also offers lifestyle questionnaires and other educational resources to help clients identify areas of their life that may be impacting their fitness goals. By taking a holistic approach, we can help clients make sustainable lifestyle changes that will lead to better body composition outcomes and increased satisfaction with their fitness journey as well as provide a platform which provides a conversation point for the client with their Personal Trainer/Coach.”

With one of the main challenges for fitness businesses being to keep clients motivated and engaged over the long term, Evolt offers a range of features designed to keep clients engaged and accountable. Their technology provides progress tracking and goal setting tools that allow clients to track their progress over time and celebrate their achievements. One of the flagship features of the Evolt product is the fully automated Challenge facilitator that is housed within the Evolt 360 owner’s management dashboard. This allows the fitness business to engage with their member base and facilitate challenges at the click of a button. Businesses can download high level reports of the group as well as an individual report and live leaderboard that can be viewed by clicking a button. Evolt claims “it’s never been easier for businesses to engage with their member base to encourage and motivate them to achieve their goals.”

Evolt’s body composition analysis, individualised calorie and macronutrient profile, along with supplement suggestions and other lifestyle assessments via the Evolt Active App, as well as the advanced reporting features and automated challenge facilitator on the Evolt Management Platform, make them an invaluable partner for fitness businesses looking to differentiate themselves in a highly competitive industry. With their range of features designed to keep clients engaged and accountable, they can help businesses build a loyal client base and improve retention rates.

The Evolt Education team add “If you're a fitness business owner looking to improve client retention rates and deliver measurable outcomes, then Evolt is the solution Fitness businesses have been searching for.”