Etihad Airways to sponsor Australian icon

Etihad Airways and the Sydney Opera House have partnered to develop a range of joint initiatives to promote tourism, culture and the arts to a worldwide audience.

NSW Minister for Tourism, Major Events and the Arts George Souris announced a three-year, multi-million dollar deal between the Sydney Opera House and Etihad Airways.

Minister Souris explained " this exciting partnership between Etihad Airways and our nation's flagship performing arts centre will raise even further Sydney's profile as one of the world's great tourist and cultural destinations."

Etihad Airways President and Chief Executive James Hogan said the partnership would complement the recent $6 million marketing agreement the airline signed with Tourism Australia, adding "Sydney Opera House is one of the world's architectural wonders, recognised the world over and from today, the most culturally valuable asset in our global sponsorship portfolio."

The iconic landmark joins Melbourne Recital Centre, Biennale of Sydney, Arab Film Festival Australia, Islamic Museum of Australia and Melbourne's Etihad Stadium in a suite of partnerships reflecting the airline's ongoing investment in Australia's cultural sector.

Hogan concluded "these strategic investments within the tourism community have flow-on economic effects and help to cement the foundation of an enduring partnership with Australia."

17th August 2012 - ETIHAD RETAINS NAMING RIGHTS AT MELBOURNE’S DOCKLANDS STADIUM  

17th October 2008 - TELSTRA DOME TO BECOME ETIHAD STADIUM 

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