Encore and ETG Staging Connections rebrand aims to underpin Asian growth strategy

Event services businesses Encore and ETG Staging Connections, each a part of global company Freeman, are to be rebranded under the Encore umbrella to drive future growth in Asia.

Explaining the move, Ken Sanders, President of Freeman Audio Visual, advised “the adoption of the Encore brand in China will provide our venue partners and clients with a single global resource that represents our unwavering commitment to elevate their brand experience in unique, creative and innovative ways.

“Our strengthened global offering provides clients with a blend of the best of what our two companies have to offer — unmatched customer service, high quality technology solutions, a customer-first approach, industry and technical expertise, and the best talent. These are these driving principles that will position Encore to be the leading voice in the industry.”

Encore has already grown significantly through the Asia Pacific region with in-house AV services in Thailand, Singapore and the Philippines, while ETG Staging Connections was best known in China.

Staging Connections Managing Director, Tony Chamberlain added “as we expand throughout the Asia Pacific region, we will continue to offer our network of partners and clients unmatched expertise, quality services and global resources.

“A single brand reflects the mutual values for both businesses and will enable us to truly function as the most valued partner with access to one of the largest AV and event production networks within the industry.”

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