EarthTech Platform launched to reduce inefficiencies and waste in global economy

According to IBM, the world wastes US$15 trillion, or 28% of global GDP, annually. Technology startup EarthTech recently launched a global platform which streamlines the mobilisation of resources towards 17 of the world’s biggest social and environmental challenges.  

EarthTech’s Co-Founders, serial entrepreneurs Anthony Moorhouse and Brian Keayes, have spent two decades in the technology and innovation eco-system. The fathers came together to create EarthTech after witnessing the effect that Greta Thornburg’s youth movement had on their children’s generation. Both had a sense of guilt and shame about the world that our status quo systems were leaving for future generations.

According to Keayes “customers, companies and countries are starting to care deeply about the environmental and social problems that we are leaving for future generations. As a father, I realised I needed to find a way to leverage my technology and entrepreneurial experience to do whatever I could to show my kids that my generation can be part of the solution.”

The EarthTech Founders, Team and Investors are passionate about the role that innovation can play in helping to reduce inefficiencies and waste in our global economy – for people and planet to prosper.  

Moorhouse adds “the EarthTech Platform is designed to help entrepreneurs who have the innovative ideas needed to create a sustainable planet to get deals done with investors, philanthropists, corporations and governments who need to create sustainable ways to deliver outcomes to their stakeholders.”

The EarthTech Platform uses sophisticated algorithms to matchmake and curate relationships between the buyers and sellers of innovation, in a similar way to online dating apps.  

The platform is available to all entrepreneurs and investors / philanthropists who believe in the power of technology-for-good and can be customised for large investment funds, organisations and governments who need to invest in and procure innovation to meet their ESG strategies on behalf of their customers, shareholders, and citizens.

More information at website.earthtech.app/