Dubai Frame celebrates one million visitors in first year

The Dubai Frame, a tourist attraction launched in the Emirate in January 2018, has attracted one million visitors from around the world in its first year of opening.

The Dubai Frame, located in Zabeel Park, is a 150-metre-high, 93-metre-wide structure built to resemble a huge picture frame that allows visitors to have a 360 degree view of Dubai’s old and modern city.

Landmarks representing modern Dubai such as Emirates Towers and Burj Khalifa can be seen on one side, while from the other side, visitors can view older parts of the city such as Deira, Umm Harare and Karama.

Dubai Frame celebrates the city's rich heritage and modern identity, allowing visitors to travel through time. After a panoramic elevator ride to the upper bridge, visitors can see the progress Dubai has made over the past years that transformed the emirate from a trade, fishing and pearl centre into a city with high-rise skyscrapers.

The Future Gallery, located on the mezzanine floor, offers visitors an interactive screen of what the emirate will become in the next 50 years.

Advising of the venue's popularity, Dawoud Al Hajri, Director General of Dubai Municipality stated "the Dubai Frame comes from the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to establish Dubai as an international cultural, entertainment and tourism destination."

An e-ticketing system for Dubai Frame was launched in July 2018 by Dubai Municipality in association with Etisalat. Etisalat claims to be one of the largest telecommunications companies in the world and the leading operator in the Middle East and Africa, headquartered in the UAE.

The ticketing system offers a wide range of e-services, including detailed information about Dubai Frame to help visitors plan their visit.

Hajiri said the ticketing system reduces the rush at the ticket counter at Dubai Frame, which makes the visitors' experience easier and more enjoyable.

Mohammed Mubarak Al Mutaiwei, Assistant Director General of Dubai Municipality for Communications and Community Sector, added "the launch of the Dubai Frame portal is in line with Dubai Smart Initiative's plans to enable Dubai residents to access all the city's facilities using smart electronic systems, including the Frame.

"The technology includes photography, sharing of images immediately via e-mail and social media, as well as providing free Wi-Fi for visitors."