Domestic market sustaining tourism performance

Continued strong growth in domestic visitation and visitor nights is sustaining Australian tourism according to the latest National Visitor Survey (NVS) and International Visitor Survey (IVS) results from Tourism Research Australia.

Continued strong growth in domestic visitation and visitor nights in Australia shows 12% growth in capital city visitor nights and 5.6% growth in regional visitor nights

The domestic figures demonstrated strong growth in visitor nights for the purpose of business (15.9%) and holiday (9.2%), a factor of the weak Australian dollar, investment in marketing and events and an unprecedented wave of investment in new hotel openings and refurbishments.

While the international market has softened, key markets such as the USA and Japan are showing good growth. The USA market growth is a testament to the continued impact of last year’s ‘Crocodile Dundee’ campaign, in addition to economic and trade factors.

Growth from Japan will continue to be sustained by initiatives such as the new ANA flights to Perth, and the Federal Government announcement in early September, of expanded air services arrangements between Australia and Japan from March 2020.

Have input to the future of Australia’s tourism industry
Federal Minister for Trade, Tourism and Investment, Simon Birmingham, is looking at the country’s next long-term tourism strategy and wants to hear from a range of stakeholders involved in the tourism industry.

Senator Birmingham and Austrade are inviting industry stakeholder to join this webinar and be part of development of Tourism 2030.

Stakeholders are invited to register for an interactive consultation webinar on Thursday 31st October from 3pm to 4pm AEDT.

The interactive webinar will be an opportunity to:

• Find out more about the development of Tourism 2030.
• Tell Austrade your aspirations for the tourism industry of 2030.
• Share your on-the-ground insights with the Federal Government.
• Identify challenges, opportunities and things that could be done to transform the industry.
• Shape Australia’s next long-term tourism strategy.

Click here for more information on the Tourism 2030 webinar or email tourism2030@austrade.gov.au

Click here to access the latest National Visitor Survey (NVS) results

Click here to access the latest International Visitor Survey (IVS) results