Destination 2045 Tourism Masterplan roadshow visits Cairns

The Queensland Government has taken its tourism masterplan - ‘Destination 2045: Queensland's Tourism Future’ - to Cairns for a discussion involving more than 150 industry and community stakeholders..

Destination 2045: Queensland's Tourism Future is a visionary 20-year tourism plan aimed at enhancing Queensland's global appeal, unlocking untapped lifestyle and cultural opportunities, and maximising the legacy of the 2032 Olympic and Paralympic Games.

By listening to Queenslanders, the 20-year tourism plan will deliver growth in Queensland tourism, attracting investment, supporting jobs, and accelerating infrastructure and experiences.

Queensland Minister for Tourism Andrew Powell told the Cairns session that the time is now to maximise the green and gold runway to the 2032 Olympic and Paralympic Games.

The newly-formed Tourism Cabinet Committee will be instrumental in driving the 20-year tourism plan forward, with members of the Committee representing portfolios important to the growth of tourism in Queensland – from infrastructure to transport.

The discussion paper is the first step in an extensive stakeholder engagement process, including industry insights, regional roadshows, and dedicated forums on key focus areas.

Community members are encouraged to attend a regional roadshow to discuss the 20-year tourism plan.

The consultation closes 28th February 2025.

To complete the online survey or find the location of a regional roadshow: click here.